Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Strategize 98

Veloxy

JUNE 24, 2021

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Fortunately for you , this article is about to teach you how body language can help emphasize your argument and resonate with your audience when used strategically. Use These Body Techniques to Sell More.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Hubspot

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Strategic Plan. Strategic Plan Template. Identify your target customer. Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

ConversionXL

MAY 3, 2017

Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond.

Customers 133

Customers E-commerce Cross-sell Represent 133

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . A useful ICP is a strategic document that takes more than just an internal brainstorm session.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Hubspot

JULY 7, 2019

If the answer is “Yes,” chances are you understand your customers want partners, not vendors. To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. Strategic Account Plan Template Layout. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Field Sales vs. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Instead, leaders need to plan from the start how customers will find, use, and grow with their product. Some products, like Twilio, naturally expand as customers use them more. What is your customer’s journey?

GTM 103

GTM Cross-sell Finance Price 103

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. Whichever you choose will be a strategic decision.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. The key takeaway?

Customers 123

Customers Construction B2B Cross-sell 123

Martech

JANUARY 5, 2024

Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. While this is technically correct, it bifurcates the view of the customer. It prevents you from understanding how the customer is seeing this. As with previous phases, this one is not about hard selling.

Prospecting 119

Prospecting Customers Cross-sell Objectives and Key Results 119

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Customer success Role: Ensure customers achieve their desired outcomes and maintain long-term loyalty.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This way, you won’t have to segment new customers. The key takeaway?

Customers 135

Customers Price Cross-sell Strategize 135

Sales Pop!

DECEMBER 20, 2023

Understanding the Farmer Salesperson: Distinguishing itself from the hunter mentality, the farmer salesperson thrives on the continuous cultivation of customer relationships. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. The takeaway?

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy.

Customers 98

Customers Cross-sell Growth Lead generation 98

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 103

Customers Contract Cross-sell Account management 103

Martech

JUNE 27, 2023

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Provide customer service. Sell, close. What are your customers and prospects looking for? Examine your customers’ buying processes and identify areas that can be automated. When was your website built?

B2B 114

B2B Customers Cross-sell Price 114

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art.

Process 181

Process Sell Cross-sell Negotiate 181

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Start delivering more value-add to customer engagement today by reading the following guide to team selling in a post-COVID business world. What is Team Selling? Ebook: Field Sales Report.

Sell 189

Sell Inside sales Sports Cross-sell 189

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Martech

FEBRUARY 24, 2025

Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. We’re already seeing early signs of these capabilities.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Salesmate

MAY 15, 2020

Customer retention is more budget-friendly than investing your time and money on finding new customers. They make marketing strategies, they pool in their resources for converting potential clients into paying customers from their target customer base. What is customer retention? – Harvard Business School.

Customers 122

Customers CRM Cross-sell Contact 122

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 111

B2B Growth Customers Cross-sell 111

Martech

JULY 31, 2023

This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Building a testing campaign for Q4 success.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Hyper-personalization is a strategic imperative for success.

A/B testing 90

A/B testing CTR Click Through Rate Healthcare 90

Salesforce

FEBRUARY 19, 2025

Fragmented data and siloed teams lead to long and less-than-ideal customer engagements, ultimately lowering customer satisfaction. Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order?

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! This sales funnel has four stages: Bait.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

JUNE 23, 2022

Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Brands can integrate all attributes into a single customer view and append third party data to it. We update that with identity resolution in real time.”. Onboarding the right technology.

Territory 104

Territory Customers Hospitality Cross-sell 104

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Especially in times of crisis, customer experience is still a key differentiator.

Technology 98

Technology Technology Customers Cross-sell 98

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Paying attention to customer needs is an imperative part of revenue operations. Not to mention the increased risk of being out of legal and regulatory compliance.

Legal 52

Legal Contract Cross-sell Finance 52

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Freemium and free-trial strategies can reduce customer action costs (CACs). Cross-sells. The formidable penny gap.

Customers 119

Customers Cross-sell Referrals Networking 119

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. This contributes to overall customer satisfaction and retention. Support on pipeline movement.

GTM 124

GTM Growth Referrals Cross-sell 124