SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Hire early sales reps who are excellent at discovery and customer education. Solve for the highest-value pain points.

Technical Sales 69

Technical Sales Inside sales Cross-sell Account management 69

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Salesforce

APRIL 2, 2025

The rep for the SaaS product sees that a major airline has signed up and is using their software. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Sign up now Thanks, you’re subscribed! Fantastic that’s an essential first step.

Product 77

Product Territory Sales Price 77

Salesforce

FEBRUARY 14, 2025

Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.

A/B testing 88

A/B testing CTR Click Through Rate Healthcare 88

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

ConversionXL

JANUARY 26, 2017

Post-purchase emails should have a primary goal of improving the customer experience, whether it’s an order confirmation email to give shoppers peace of mind, a product information email to educate users on how to extract the most value out of their purchase or a replenishment reminder that gently encourages repeat purchases. open rate, a 6.4%

Cross-sell 120

Cross-sell Retail Referrals Education 120

Sales Hacker

DECEMBER 14, 2022

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” And the numbers back it up. How to power up your sales meeting.

Meeting 122

Meeting Cross-sell Technique Education 122

Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 124

GTM Growth Referrals Cross-sell 124

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. Sales forces must be educated as problem consultants and relate to what the customers’ pain points and real needs are. Action #1: Cross-functional Alignment with Common KPIs.

B2B 116

B2B Cross-sell Education Strategize 116

Salesmate

MARCH 23, 2021

You are a budding entrepreneur and your start-up is just gearing up to take on the market. You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. As you begin setting up your ABM strategy, you need to determine what makes an account a must-win. Problem Education: Does your prospect need to understand their problem? Key Takeaways.

Cross-sell 118

Cross-sell Sell Education Lead generation 118

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. Are new reps ramping up faster?

Pitch 52

Pitch Sales Technique Cross-sell 52

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Users on YouTube like to be educated and not sold to.". Users on YouTube like to be educated and not sold to.". But users don't want to be sold to. They want help.

Cross-sell 101

Cross-sell Entertainment Promote Education 101

Partners in Excellence

FEBRUARY 5, 2015

I’ve gotten tangled up in a number of conversations about “Sales Needs To Be A Profession,” lately. The “Profession Of Selling:” Usually when we talk about a “profession,” what we are referring to is a certification process. Each go through very tough education and certification standards.

Education 111

Education Cross-sell Sales Manufacturing 111

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. Yet, how it can shape selling for your company can be revolutionary for you. ” sales meetings?

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Because the onboarding is to educate you on some facet of the brand, product or service. I’m glad you asked!

Cross-sell 131

Cross-sell Retail B2C Strategize 131

Sales Hacker

AUGUST 11, 2021

Selling is about trust. Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality.

Referrals 130

Referrals Sell Cross-sell Trust 130

Hubspot

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Sell 96

Sell Cross-sell Education Up-sell 96

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Even 5 years into their Sales CRM, Hubspot still has to educate the market about other products besides the core Marketing product(s). And minimize the costs of training.

Launch 105

Launch Product CRM Cross-sell 105

Salesmate

MAY 5, 2020

In addition to that, when interacting with customers, service agents can effectively cross-sell and up-sell, whenever the opportunity arises. Smart tools like these make customer service an efficient sales channel, and ultimately a profit center for a business. Customer service and sales teams work better in alignment.

Service 110

Service Customers Cross-sell Sales 110

Partners in Excellence

SEPTEMBER 10, 2012

Managers asking sales people to commit time selling outside the sweet spot must recognize this, They must adjust their performance expectations. There really are a few core strategies that companies look at: How do we find more stuff to sell within our current sweet spot? How do we sell new stuff to new customers?

Non-Profits 102

Non-Profits Manufacturing Cross-sell Education 102

Martech

JUNE 27, 2023

Sell, close. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Back it up by a human, if appropriate. You can do a look-up by hand or use automated processes from providers like NetFactor. Motivate interaction.

B2B 111

B2B Customers Cross-sell Price 111

Heinz Marketing

SEPTEMBER 15, 2021

Aligning cross-functional teams. Buyer Personas define who the target audience is and what their pain points are, which isn’t just valuable to marketing; they also educate sales on who they’re selling to, what they care about, and how to help them. Align with your cross-functional teams and present your plan.

Cross-sell 133

Cross-sell Campaign Finance B2B 133

Salesmate

NOVEMBER 25, 2020

By chasing leads that won’t convert into sales, you’ll just end up wasting your time and effort. However, make sure you do not cross the line. The consultative selling sales approach. Active listening is important in consultative selling. The solution selling sales approach. The network sales approach. Conclusion.

B2B 111

B2B Cross-sell Referrals Networking 111

Partners in Excellence

JANUARY 5, 2013

Matt Heinz came up with a very provocative idea. He created a self-education plan for sales professionals. ” First, look at different types of selling. See how you might apply them to selling. More and more, sales is not about selling, but it is about these other disciplines. Stretch yourself even further.

B2C 108

B2C Cross-sell Sales Manufacturing 108

Sales Hacker

JULY 25, 2022

But before we open up the hood, let’s review some sales performance dashboard basics. All of these metrics ladder up to the ultimate goal of bringing in qualified leads. While AEs play a critical role in closing deals, the decision to buy is ultimately up to the customer. The elements of a good sales performance dashboard.

Engineering 117

Engineering Objectives and Key Results Cross-sell Pipeline 117

Sales Hacker

JUNE 13, 2023

Company founders do a lot of the selling in the early days. If you sell cars, what decisions does a buyer need to make before they are ready to buy? Next up is budget. The car selling process has to start with a shared understanding that the person you’re talking to is in the market for a car. Owners know what I mean.

Process 116

Process Cross-sell Sales Finance 116

ClickFunnels

DECEMBER 22, 2022

The purpose of email marketing is to help you sell products and services which is why it’s so important to think about it in the context of your overall sales funnel. And we believe that the most effective way to sell anything online is the Value Ladder sales funnel. Mention relevant education, credentials, and accomplishments.

Lead generation 130

Lead generation Cross-sell Pitch Consult 130

Sales Hacker

JUNE 9, 2021

The sales funnel picks up the marketing lead and takes it through conversion. A new term that has popped up recently to describe how sales and marketing funnels are one and the same is “ smarketing ”. The data collected may only be an anonymous user ID who is racking up engagements with your website or other destinations.

SQL 128

SQL Pipeline Sales Cross-sell 128

ClickFunnels

AUGUST 31, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Maybe your restaurant will become their new favorite place to meet up with friends and family!

Promote 163

Promote Follow-up A/B testing Hospitality 163

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 120

E-commerce Cross-sell Contract Up-sell 120

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

JULY 18, 2022

Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. Automate contact center tasks to free up agents. If a customer abandoned a cart, for example, a service agent can follow up to answer any questions that may lead to closing the sale.

Contact 97

Contact E-commerce Cross-sell Manufacturing 97

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Martech

APRIL 12, 2023

Bringing cross-functional teams together Agile marketing, which has its roots in software development , is a way for marketers to respond rapidly to the changing needs of customers and drive successful business outcomes. It really does require a cross-functional team.” “A lot of these people had never worked on Pet before.

Cross-sell 103

Cross-sell Education Sales Government 103

Sales Hacker

FEBRUARY 2, 2021

A sales cycle is a term used to describe the sales process steps, beginning when a sales rep identifies a potential customer to follow up after closing the sale. This information will help you when coming up with the perfect sales pitch that will appeal to your prospect and sell the value of whatever product/ service you might offer.

Sales 113

Sales Cross-sell Pipeline Negotiate 113

The 5% Institute

OCTOBER 1, 2020

This gap may be needing more information about what you sell, finding solutions to their problems and pain points , and of course selling and serving new and current clients. Team selling is working with other departments to leverage intelligence, data, and relationships to open new relationships, and close more sales.

Consult 105

Consult Cross-sell Sales Real Estate 105