Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Educational email Subject: Here’s something for you! These up-selling and cross-selling templates will help to grab your customers’ attention. Our {{Function}} team works 24-7 to provide you with the best of everything!

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. For example, if you want to build brand awareness, focus on educational content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell? Functional analysis. 14k customers at unbounce -> 14 groups/cohorts.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. When I moved from a dance career to sales, I had zero experience selling a product. Get the free report What is tech sales?

Networking 59

Networking Cross-sell B2C Negotiate 59

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We sell contact center software. What does that mean?

X-functional 64

X-functional Engineering Clients Start-ups 64

Heinz Marketing

FEBRUARY 24, 2020

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

Pipeline 71

Pipeline Sales Cross-sell Up-sell 71

SaaStr

AUGUST 15, 2020

Jay Snyder: So I guess I’d say it’s forcing us to both challenge our customers more than ever, and by extension us to be educated and in tune with the customer’s business, more than ever. That doesn’t mean to say, you’re going to do away with the functions. I mean, what do they do?

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging. First is assigning an owner.

Price 45

Price X-functional Cross-sell Drivers/motivators 45

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year. You don’t have to do every single function to still get a customer. I’m going to go from 2 to 5 or 2 to 6.”

Quota 98

Quota Growth Product Closing 98

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. A cross between a landing page and a “regular” website. A type of online advertising that takes on the form and function of the platform it appears on. 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. I guess probably one of the more notable companies that we work with is Guild Education.

Pitch 84

Pitch Start-ups Up-sell Technology 84

SaaStr

FEBRUARY 15, 2019

You know, how to find a way to upsell and cross-sell into their installed base. It took us a while to educate ourselves about this. The first thing you realize with this is how do we sell something more to them? You’re selling them a reporting module. This was actually the exact story at HubSpot.

Price 54

Price Cross-sell X-functional Up-sell 54

Heinz Marketing

FEBRUARY 21, 2022

The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. We uncover: How to build trust at the beginning of a buyer’s journey.

Pipeline 105

Pipeline B2B Inside sales Sales 105

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Name X category of SaaS.

GTM 102

GTM X-functional Price Pipeline 102

Sales Hacker

MARCH 11, 2025

Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. We have to just educate them and be transparent, right? I think that’s really just.

GTM 81

GTM Growth X-functional Referrals 81

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. I personally feel that X is a great place for doing that. Step 3: Make use of cutting-edge AI tools.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. Uh, people’s education background, but, uh, did graduate from Harvard and West point, which I think is definitely worth, worth shouting out. You know, we are the we don’t code and we don’t sell, right? 26:59 The commoditization of funding. It has to be.

GTM 87

GTM Finance Cross-sell X-functional 87