Remove Cross-sell Remove Electricity Remove New York
article thumbnail

How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Then there’s Charles Scharf , Chairman and CEO of Bank of New York Mellon Corporation. Times have changed.

Pitch 74
article thumbnail

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? They’re signing the renewals, the cross-sell, up-sell. I think in not too long, we won’t say these are AI companies. Because you’ve got to make the buyer happy.

GTM 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. First Job: Application Engineer at Philadelphia Electric Company. "My My first job was selling Honda cars. How''s that for a bonus?".

article thumbnail

PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

article thumbnail

10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

One of the most prominent ceremonies that advertisers can learn from is the Clio Awards, which was held September 25th during Advertising Week New York. To win a Clio , advertisers must create a campaign that "pushes boundaries, permeates pop culture, and establishes a new precedent around the globe." Commercials.

article thumbnail

Why the Agency World Loved 'Mad Men'

Hubspot

Ogilvy also coined the catchy and irreverent “Schweppervescence” for the soft drink company and defined elegance, comfort, and innovation for Rolls Royce by stating, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”. television), new products (e.g., It’s everywhere around us.

article thumbnail

SaaStr Podcasts for the Week with Qordoba and Gainsight — March 27, 2020

SaaStr

Before that, May started her career in the New York Office of Lehman Brothers raising capital for software companies. Before that, May started her career in the New York office of Lehman Brothers, raising capital for software companies. Loving our podcast content? It could be a permanent change.