Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 102

CTR Electricity Real Estate X-functional 102

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. What products/solutions are they most focused on? Times have changed. Here’s another example. Grow organically or through acquisition?

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. You see the metaphor, perhaps.

Electricity 61

Electricity Education Start-ups Trust 61

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 63

Pipeline Cross-sell Launch Start-ups 63

Sales Hacker

JANUARY 19, 2021

If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. Best practices for asynchronous selling [15:38]. I’m not here to sell you anything, but I am here to share good ideas. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

Hubspot

APRIL 12, 2015

Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society.

Electricity 76

Electricity Sports Campaign Cross-sell 76