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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

Your team knows what to do because you’ve set them up for success with the right enablement. Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue. Work plans provide an opportunity to generate revenue with upselling or cross-selling.

Service 98
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Product-led growth: 3 important lessons from the front line

Martech

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104
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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io.

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Everything You Need to Know About Ripple

Hubspot

Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in the world. But its value proposition doesn’t stem from being a Bitcoin copycat. It actually stems from being one of the most unique cryptocurrencies on the market.

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How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74
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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Guided selling.