Hubspot

OCTOBER 11, 2018

Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in the world. But its value proposition doesn’t stem from being a Bitcoin copycat. It actually stems from being one of the most unique cryptocurrencies on the market.

Cross-sell 70

Cross-sell Electricity Up-sell Networking 70

Salesforce

OCTOBER 5, 2022

When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Networking 52

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Hubspot

FEBRUARY 20, 2019

Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 68

Cross-sell Up-sell Objectives and Key Results Start-ups 68

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They spend days there figuring out how to cross it without getting eaten. Can they be done there?

Electricity 65

Electricity Education Start-ups Trust 65

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

Healthcare 75

Healthcare Hospitality Finance Consult 75

ConversionXL

DECEMBER 3, 2018

They wrapped up their entire theory in a pithy, if rarely used, concept. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. In the stream of sound bites, Dickerson gets hung up on or disconnected from who she's speaking to a number of times. Gamers also began to start attacking freezers to help Wendy's avatar.

Campaign 64

Campaign Gaming Launch Non-Profits 64

Hubspot

MARCH 18, 2018

So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Then, keep it human. Mattermark: Raise the Bar. What It Does Well. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

So while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Then, keep it human. 2) Mattermark: Raise the Bar. What It Does Well. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

APRIL 12, 2015

One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. All the struggles and conflicts that make up the storylines are predicated on a rejection of the status quo. To read more content like this, subscribe to Agency Post. It’s everywhere around us.

Electricity 76

Electricity Sports Campaign Cross-sell 76

SaaStr

OCTOBER 22, 2020

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. ” Do you find, of the very best candidates, you kind of can ask them to do the leg work up front, without them being a little bit disjointed? First, I’m trying to sell the candidate.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

SaaStr

MARCH 27, 2020

The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. And, now I’m in self isolation, I’m getting up some weird and wonderful stuff on Instagram, so do check it out at HStebbings1996 with two Bs. But, it was certainly months of anxiety leading up to and after the bankruptcy.

Start-ups 83

Start-ups Closing Prospecting Customers 83

SaaStr

JULY 8, 2020

I was always up to something. And so I moved and within a year of being in Silicon Valley, the entrepreneurial itch kicked back in and I ended up leaving the job I was in. I can start a start up or I could join an incumbent.” Neha Sampat: So I’ve been an entrepreneur for as long as I can remember.

Non-Profits 82

Non-Profits Teamwork Start-ups Engineering 82