SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Application SaaS has matured and increasingly there are fewer niches available to build large businesses. Silicon Valley has a deep talent bench.

GTM 82

GTM Niche Cross-sell Strategize 82

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Because fan advocacy is such a niche undertaking, especially in channels like content and SEO , if you actually put in an effort – you will overtake your competition in a heartbeat. Who loves your brand the most?

Niche 142

Niche Intrinsic Campaign B2B 142

Salesmate

DECEMBER 4, 2020

Also, with the statistics of 60% of people using multiple search engines to find a particular website, the use of CRM has increased even further to get more data on their target audience. Create upsell and cross-sell opportunities. When you sell a service to your customers, they also look forward to getting something more later.

CRM 128

CRM Service Finance Customer Relationship Management 128

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. For the record, I don't agree.).

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

SEPTEMBER 30, 2023

They’ve already shown interest in what you have to offer, making them prime candidates for upselling or cross-selling strategies. Making Blogs Work: SEO Optimization To maximize exposure in search engine results and attract more organic visitors, it is essential to use SEO strategies when creating blog posts.

Lead generation 52

Lead generation Cold Call Technique Strategic planning 52

SBI

APRIL 9, 2014

If you sell to IT organizations, you need this information. Then have them go back and cross-check the data every 90 days to ensure quality like DiscoverOrg does. If you sell to IT organizations, here are just a few of the things you’ll need to know or learn about your prospect in order to sell effectively.

Gaming 55

Gaming Cross-sell Entertainment Niche 55

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. Most likely, they’ll only remember one—your main selling point.

UX 126

UX X-functional A/B testing User Experience 126

Salesmate

DECEMBER 4, 2020

Also, with the statistics of 60% of people using multiple search engines to find a particular website, the use of CRM has increased even further to get more data on their target audience. Create upsell and cross-sell opportunities. When you sell a service to your customers, they also look forward to getting something more later.

CRM 52

CRM Service Finance Customer Relationship Management 52

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Most likely they’ll only remember one – your main selling point. This tells me if it is even realistic to try to rank or bid on a keyword, or whether I need to niche more. Competitive Value Proposition Investigation.

UX 131

UX User Experience Cross-sell A/B testing 131

Hubspot

SEPTEMBER 12, 2011

Take a look at the inbound links driving traffic to your website to see if there are any cross-linking opportunities to build authority for your site with search engines. Your top converting keywords are invaluable to guide your website content, advertising buys, and even how you sell your products/services. Got 30 minutes?

Referrals 58

Referrals Lead generation Cross-sell Niche 58

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

Engineering 132

Engineering Niche Promote Up-sell 132

Hubspot

MAY 2, 2013

I heard the job prospects were bad for accountants, so I was thinking of going into engineering.” There’s little stability, and its biggest selling point is the brands it has worked with. But I really like writing, so I’ve thought of getting an English major and then getting my master’s in education. It eliminates departments.

Growth 73

Growth Education Clients Cross-sell 73

SBI

APRIL 9, 2014

If you sell to IT organizations, you need this information. Then have them go back and cross-check the data every 90 days to ensure quality like DiscoverOrg does. If you sell to IT organizations, here are just a few of the things you’ll need to know or learn about your prospect in order to sell effectively.

Gaming 20

Gaming Cross-sell Entertainment Niche 20

SaaStr

SEPTEMBER 11, 2023

Including — the top mistakes founders make again and again as they cross $10m ARR. You might be the #1 vendor in your niche, but if that niche no longer is quite enough on its own, without more functionality, you can quietly fall behind. Too many founders instead end up with a slower engineering team as they scale.

Cross-sell 102

Cross-sell Niche Start-ups Engineering 102

PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.

Niche 52

Niche Cross-sell Price Referrals 52

Salesforce

MARCH 12, 2024

It involves all the actions you take to improve the visibility of your digital storefront and your products in search engines. SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Another challenge?

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

Contract 95

Contract Cross-sell Territory Niche 95

SaaStr

DECEMBER 28, 2023

There has been niche software for bookkeepers, dentist offices, and veterinarians. Gorgias is Shopify for contact centers with revenue crossing $50M ARR. Unless hiring a VP of Sales that was an engineer or smarter than the founder in the industry, the customer will ask questions that the new hire can’t answer.

E-commerce 86

E-commerce Cross-sell Growth Niche 86

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

NOVEMBER 29, 2018

Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells. The formidable penny gap. – Josh Kopelman , First Round Capital.

Customers 119

Customers Cross-sell Referrals Networking 119

SalesHandy

NOVEMBER 28, 2020

If a B2B lead generation process isn’t in place — selling becomes difficult and unpredictable. . It serves the informational intent of visitors by detailing out a product’s key selling points. Free tools are a way to appear on search engines for queries that have to do with derived information. Search Engine. Free tools.

Lead generation 111

Lead generation B2B Referrals Networking 111

Hubspot

AUGUST 21, 2023

The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Distribution: Through what mediums will you sell the product or service? Competition and Demand: Who already offers what you’re launching?

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

NOVEMBER 19, 2019

Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Nancy Ham : I had to cross idea number one off my list of rationalizing marketing. It seems like your market size is very small since you’re very niche.

Closing 65

Closing Customers Niche Cross-sell 65

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

AUGUST 19, 2022

So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. No one has an engineering team with the time to build anything. Jason Lemkin: Build versus buy is usually something you hear in the enterprise because the SMBs have no engineers at all, right? Colin: I know.

Niche 83

Niche Follow-up Start-ups Closing 83

Lead Fuze

JANUARY 9, 2024

Just like how the performance of that car depends on its engine and design, your store’s success hinges on user experience and seamless functionality. This could include everything from showcasing assembly instructions to highlighting unique selling points—all contributing towards driving conversion rates northward.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Tap into niche communities to further understand the questions your audience is asking. Cross-posting content is ineffective. Your brand is now closer to being chosen when the need arises.

Campaign 122

Campaign Networking Non-Profits Launch 122

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. You’ll sell more, more efficiently, like Intercom user, Elegant Themes. Matt Heinz: It does.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11

SaaStr

NOVEMBER 4, 2022

Partnerships make it easier to enter new markets and different niches. Partnering to sell to SMBs while you’re an expert in selling to enterprises. Partnering to sell in Europe, Latin America, or Asia with successful partners in those regions. Unlock non-linear growth by leveraging partnerships. Industry-wise.

Growth 16

Growth GTM Cross-sell Non-Profits 16

SaaStr

JULY 20, 2021

The session that I’m talking about is basically about the board dynamic and about how to survive this valley of death and bring not just yourself and your team but your extended team, including your board, across that until you cross the $1 million mark, and then the $10 million mark and keep going beyond. They sell their time.

Angle 97

Angle Meeting Start-ups Drivers/motivators 97

Sales Hacker

JULY 8, 2020

When our founders built Compass, they said, “Okay, we’re going to build, again, a technology platform, a technology product that real estate agents can use to be more effective, more proactive, more efficient at helping people buy homes, sell homes, find their home.” That makes it a really cool challenge.

Real Estate 113

Real Estate Strategize Launch Commission 113

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.

Price 85

Price Product Start-ups Niche 85

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. There’s always room for innovators, even if they’re niche solutions. It’s like recruiting for a VP today. You’ll hire a wingperson.

Quota 83

Quota Growth Product Closing 83