Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 112

B2B GTM Cross-sell Cold Call 112

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 80

Cross-sell Finance Strategize Technology 80

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”. Create a single source of truth to empower go-to-market teams. Learn more: “Unlock Team Selling with Strategic Account Planning”.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. Companies operating in well-digitized industries (media, IT, finance, professional services).

Inside sales 115

Inside sales Cold Call Contract Price 115

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. using Zoom, Skype, email, and CRM). In 2021, the average base salary for an account manager. Management.

Commission 89

Commission Territory Finance Inside sales 89

Salesforce

AUGUST 24, 2021

The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. With enhanced workforce resiliency, executives can more easily adapt go-to-market strategies to pivot during times of change or uncertainty. CRM isn’t just for sales and service teams.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong!

GTM 52

GTM Contract Cross-sell Account management 52

Salesforce

SEPTEMBER 27, 2021

Reimagine the selling experience. Slack didn’t just provide cross-functional visibility among internal stakeholders, it enabled them to roll up their sleeves and do the nimble, careful work of closing the deal together. Everyone in the extended sales team from finance to legal to go-to-market had a part to play.

Closing 98

Closing Contract Legal Cross-sell 98

InsightSquared

FEBRUARY 4, 2021

In fact, you want a Platform that captures activity from anyone who touches a deal, including SEs, finance, support, and executive sponsors. Align your complete go-to-market team around a uniform view to maximize results. See ways drive cross-functional engagement precisely when and where the sales teams need support.

Objectives and Key Results 62

Objectives and Key Results Cross-sell Sales CRM 62

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. Empowering, Cross-Functional Content.

Objectives and Key Results 137

Objectives and Key Results Sales Cross-sell Technology 137

SalesLoft

JUNE 26, 2020

An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Patrick Lencioni’s fundamental business book, The Advantage , says, “Not finance. We met three times per week to align on our go-to-market strategy. . Not strategy. Not technology.

A/B testing 52

A/B testing Teamwork Cross-sell Finance 52

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. But that might mean overlooking a golden opportunity. COVID-19 Lessons Will Serve You Well.

E-commerce 73

E-commerce Territory Transportation B2C 73

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 86

Sell Minimum Viable Product Objectives and Key Results Cross-sell 86

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. Sanj Sanampudi | Co-Founder & CEO @ Concert Finance. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform.

Territory 57

Territory Contract Cross-sell Drivers/motivators 57

Heinz Marketing

MAY 16, 2022

If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” And you want the CFO to understand what modern marketing can do, not only to demand function, but again, customer experience, the impact on retention, lifetime value, valuation multiples over time.

Pipeline 92

Pipeline Referrals X-functional Cross-sell 92

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Get Aligned Before Moving Upmarket.

Product 64

Product Contract Cross-sell Account management 64

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

DECEMBER 2, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. I understand accounting and finance. I can do this.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

SaaStr

MAY 27, 2020

Why is financing hard right now? It’s very difficult to get financed. So the market hates uncertainty. And then one day the whole market resets to the seven times. The problem in private markets is private markets don’t adjust their pricing because it takes time until financing’s actually happen.

Finance 83

Finance Government Price Contract 83

Sales Hacker

APRIL 16, 2018

The sales team is set up in two teams, we’ve got a team that’s responsible for selling into the buy side and sell side, and a team responsible for selling into big corporations. Sales management at Global Crossing. Sam Jacobs : Let’s keep going through your background. What happened next?

Territory 40

Territory Cross-sell Up-sell Objection handling 40

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses.

X-functional 65

X-functional E-commerce Growth Retail 65

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. I think it is possible to get some revenue-based financing here, for sure, both from SVB and others, and also new emerging vendors from Pipe and on, you can get some.

Price 88

Price Product Start-ups Niche 88

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 136

Sales Start-ups Up-sell Cross-sell 136

SaaStr

AUGUST 20, 2020

To date the company has raised over $132M in financing from some of the best in the business including Sequoia, a16z, Index, Greylock and Kleiner Perkins to name a few. So we were really selling on the intuitiveness of the design, and in tandem with that, we were hiring these kind of rockstar designers. Do you know what I mean?

Sales 83

Sales Price Quota Start-ups 83

SaaStr

OCTOBER 22, 2020

* What should the first marketing hire look like? Why does Ryan believe you should hire two in marketing to start? How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * How does Ryan think about measuring success when it comes to product marketing?

Pipeline 73

Pipeline Cross-sell Launch Start-ups 73

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does this move impact the relationship between sales and marketing? How should compensation plans be altered with the move? It was really an incredible experience.

Contract 68

Contract Sports Cross-sell Start-ups 68

SaaStr

FEBRUARY 7, 2020

And it requires an immediate shift in approach from testing and iterating and learning how to sell and build out processes and teams, to suddenly being expected to scale very rapidly and with a faster cadence, navigating pricing models, entering new markets. That might be a good time to continue to AB test your go to market approaches.

Strategize 75

Strategize Pitch Growth Networking 75

SaaStr

SEPTEMBER 20, 2019

And for us, we collectively, when we put together annual plans, when we put together how we are going to go to market, we do that as a united front, so I’m very close to our sales team. If it’s not something that we can physically do or innovate on then we’re going to influence it, right.

E-commerce 57

E-commerce Trust Start-ups SQL 57

Sales Hacker

DECEMBER 17, 2019

How selling as a founder will help you understand your sales motions. And he has indoctrinated that it cross a wide range of functions and content so that the rest of us can learn. A lot of people screw their companies over by trying to do that because, for good or for bad, they’re afraid of selling. What You’ll Learn.

Cross-sell 52

Cross-sell Contract Sales Up-sell 52

SaaStr

SEPTEMBER 13, 2019

In Today’s Episode We Discuss: * How Allison made her way into the world of SaaS with Gainsight from her start in finance at Bain in New York? In stage one, when we’re pursuing product market the customer success is really important for building empathy with your clients. What does a strategic plan really mean to Allison?

Engineering 11

Engineering Objectives and Key Results Strategic planning Strategize 11

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Guess what?

GTM 96

GTM Territory Finance E-commerce 96

SaaStr

JULY 19, 2019

In Today’s Episode We Discuss: * How did Peter make his way into the world of enterprise SaaS with the founding and selling of 6 companies and how did InCountry come about? When is the right time to sell a startup? Harry Stebbings: And then what was the founding moment with InCountry after the bad habit of selling companies?

Cross-sell 57

Cross-sell Up-sell Start-ups Engineering 57