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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

GTM 102
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 104
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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

A top motivating factor for most people — especially those in finance, insurance, and construction — is money. When you own a small business, you control your finances and your destiny. You’ve probably picked up some business skills in your lifetime. Look at your competitor’s offerings, branding, and messaging.

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Empower Your Sales Team with a Strategic Enablement Function

Highspot

Reach out to your partners from sales, marketing, rev ops, and even finance, and ask: What do you want the sales teams to do differently in six months? After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership. Then, get everyone in the same room to narrow the list down.

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Maximizing sales efficiency with deal desk software

PandaDoc

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal 52
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Tighter budgets are extending the B2B purchase cycle

Martech

The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. The survey gathered insights from nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more. Methodology.

B2B 98
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond 

SaaStr

Rippling did this up until about two years ago when they ran into the constraint of not having enough accounts in the database to get the yield needed to hit growth goals for the next year. So, Pick up the phone and call someone. The easiest way to visualize this is three teams selling stuff at Rippling. Marketing alignment.

Growth 102