Remove Cross-sell Remove Follow-up Remove Growth
article thumbnail

How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit.

GTM 110
article thumbnail

Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. million, up 23% compared to Q1 ’23. million, up 23% compared to Q1 ’23.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

article thumbnail

How to revamp your lead scoring strategy for 2025

Martech

Consider tracking the following engagement data points. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Growth trajectory Companies on a growth trajectory (e.g., They suggest a prospect’s growing familiarity and affinity with your brand. Processing.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Context) You are CMO for a large consumer brand.

Customers 113
article thumbnail

Sales AI: How to Accelerate and Increase Sales in 2021

Veloxy

A sales rep is only as good as the time they spend selling. Let Sales AI take care of all non-selling activities so your reps can focus on revenue generation. Artificial intelligence in sales can increase selling hours by not only automating tasks, but also improving daily productivity and analyzing habits.