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5 Must-Read Books, According to Top Sales Leaders

SalesLoft

, you know that SalesLoft’s self-declared sales nerd and podcast host, Jeremey Donovan asks every guest two questions: What is the first thing you remember selling? From that list, we focused in on the 5 most frequently recommended books and noticed something pretty important: They aren’t all about selling. . The takeaway?

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 102
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119
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PODCAST 105: Working From Home & 2 Factors to Organization Alignment with Jessica Wilkeyson

Sales Hacker

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Reps working from home need to be willing to converse without selling. Subscribe to the Sales Hacker Podcast.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix will share insights on how he founded Collibra in Belgium, successfully relocated the company headquarters to New York City, and raised $233 million total in venture capital to become a unicorn company.

Growth 73
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PODCAST 90: Key Mistakes Companies Make while Building their Skills or Revenues w/ Justin Welsh

Sales Hacker

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. And I say, “Hey, how are we going to market with this?

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. Look at Model T sales or something.