Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Below are the top 10 skills to nurture: 1.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

OCTOBER 5, 2023

Salesforce AI Lightning Web Component (LWC) Marketers can now showcase products often purchased with the new Salesforce AI LWC. It can display frequently bought products to facilitate cross-selling and upselling. This will help deliver better, more personalized experiences for various audiences.

Cross-sell 119

Cross-sell B2B User Experience Represent 119

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. We have invested in storytelling workshops for our team in hopes they can share stories the champion will remember when presenting.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. This could mean regular cross-departmental meetings where teams discuss progress and challenges.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

SaaStr

FEBRUARY 14, 2023

When the overall interest rate is higher, you need to discount those future cash flows to the present to understand the value of the company today. But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business. A higher interest rate means a higher discount rate.

Profit margin 104

Profit margin Drivers/motivators Cross-sell Growth 104

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Account Based Marketing (ABM) is not a new concept or idea. The high value, price, and/or longer sales cycle of the product or service make ABM an attractive play for B2B marketers.

Lead generation 95

Lead generation Cross-sell B2B Technique 95

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. There are a few different role functions present in RevOps already, so each role has its own unique responsibilities and functions. Assist the CEO and sales leadership team with go-to-market planning.

Finance 117

Finance Cross-sell GTM SQL 117

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Meaning, what types of e-tailer buyers are present in the ecosystem, and which ones should you be focused on? In summary.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 108

B2B Cross-sell Hospitality Healthcare 108

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. As Fritz Shoemaker puts it, strategy is circular, not linear.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by market. Cost of selling as a percentage of revenue generated.

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

SEPTEMBER 10, 2018

As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets. For instance, a company with a product that practically sells itself already might pay low salaries while a company entering an uncertain new market might opt for higher salaries to attract game-changing talent.

Quota 104

Quota Represent Cross-sell Drivers/motivators 104

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. But that might mean overlooking a golden opportunity. COVID-19 Lessons Will Serve You Well.

E-commerce 92

E-commerce Territory Transportation B2C 92

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. According to Crunchbase data, 95,000+ companies have received funding (globally) from 2015-present, totaling $1.3+ trillion worth of funding.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Also, every episode of Sales Pipeline Radio in audio format still available past, present, and future on salespipelineradio.com. You can even ask Alexa! Check them out.

Pipeline 122

Pipeline Sales Up-sell Cross-sell 122

Heinz Marketing

MAY 16, 2022

We have every episode of Sales Pipeline Radio, past, present and future on demand, always at salespipelineradio.com. If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” I’m a big believer in cross-functional alignment. And keep things simple.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Cross-sell 52

Cross-sell Sales Technique Presentation 52

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Check the list of presenters and companies running booths at your industry’s conferences; Ask your customers who else they considered. Most likely, they’ll only remember one—your main selling point.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? If your forecast anticipates you’re going to miss your quota, you should double down on selling activities. The answer depends on your product, prospect base, and marketing resources. How to Build a Sales Pipeline. Why do 40% of them drop out?

Pipeline 101

Pipeline Negotiate Sales Objectives and Key Results 101

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. But as SaaS startups mature, they usually start moving up-market. We started by selling to other startups, mainly YC companies.

Cross-sell 104

Cross-sell Legal Contract Price 104

Salesforce

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. SKOs are all about: Camaraderie. Collaboration.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Highspot

DECEMBER 18, 2019

The sales kickoff, or SKO, is your go-to-market team’s annual strategy meeting. Done right, a great SKO provides cross-team visibility into major business initiatives for the coming year, motivates the team, and creates momentum. Marketing and Product subject matter experts (SMEs): Develop and deliver presentations?.

Cross-sell 52

Cross-sell Presentation Follow-up Drivers/motivators 52

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. using Zoom, Skype, email, and CRM). In 2021, the average base salary for an account manager.

Commission 94

Commission Territory Finance Inside sales 94

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. Through these actions, marketing supports sales by ensuring that buyers are educated, interested, and engaged — and more likely to start, or continue, doing business with you. Strategize together.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Get Aligned Before Moving Upmarket.

Product 68

Product Contract Cross-sell Account management 68

InsightSquared

OCTOBER 23, 2019

For Sales Ops, it is helpful to have a handful of guiding principles, which can be in place from year to year and do not change based on the size of the company, the go-to-market strategy or who we have on our team. Easy to Sell For (ETSF). We must strive to make our companies Easy to Sell For (ETSF).

Cross-sell 59

Cross-sell Sales Trust Up-sell 59

Highspot

MARCH 30, 2021

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. That’s because certain sales models are better suited to certain types of businesses, selling motions, or solutions. Make decisions with data.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Once you’ve moved your org beyond ‘ What is revenue operations ”, they’ll know that it’s more than hosting a few cross-functional meetings. .

Growth 62

Growth GTM Cross-sell Pipeline 62

Highspot

APRIL 2, 2020

Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. Planning and strategizing go-to-market plans. Automating any possible selling or non-selling tasks. Sales process optimization and lead management.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. That’s a great example.

Growth 117

Growth Cross-sell Start-ups X-functional 117

SaaStr

JULY 17, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But that’s more the exception than the rull of the go to market for many companies. People are buying and selling houses. Jason also provides the list here. Keith Rabois.

E-commerce 94

E-commerce Retail Real Estate Growth 94

Highspot

MAY 30, 2024

Enhance cross-department communication: Meet regularly to discuss strategies and challenges, share insights, and coordinate revenue-generating activities across the buyer journey. This includes templates, scripts, presentations, and objection-handling guides. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

SEPTEMBER 12, 2019

Instead, we need to focus our attention on AI’s potential to transform how we sell. But an area of significant, untapped opportunity lies in unlocking one of the biggest problems facing salespeople and marketers — “No Decision.” Take, for example, the purchase of marketing automation software.

Cross-sell 45

Cross-sell Manufacturing Represent Education 45