Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. ” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Why are product-led sales important?

Product 77

Product Territory Sales Price 77

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. Focusing on the most promising prospects saves your sales team time and increases conversion rates.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Veloxy

MAY 3, 2022

Number of prospects. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency. Sales Calculators.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

SalesLoft

AUGUST 23, 2019

, you know that SalesLoft’s self-declared sales nerd and podcast host, Jeremey Donovan asks every guest two questions: What is the first thing you remember selling? From that list, we focused in on the 5 most frequently recommended books and noticed something pretty important: They aren’t all about selling. . The takeaway?

Cross-sell 96

Cross-sell Niche Sales Quota 96

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. Prospects will value that. Putting greater emphasis on cross-departmental collaboration. Focusing on the champion.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Sales Hacker

JULY 16, 2020

RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process. Shaking the Partner Money Tree.

Pipeline 126

Pipeline E-commerce Cross-sell Referrals 126

SaaStr

JANUARY 25, 2021

Focus on Prospects with Compelling Events: Our experts saw deals stall out due to no decision or no change, leading to their addressable market getting smaller since companies are being more conservative with their cash. For example, in Q1 and Q2 stay focused on prospects with compelling events that force them to make a change.

Cross-sell 96

Cross-sell GTM Sales Territory 96

Sales Hacker

MARCH 11, 2020

In other words, if you have 10 first-calls with qualified prospects , how many of those will become qualified opportunities? Beyond sales and ops leadership , what does this metric do for the other stakeholders involved, like the sales rep and the prospect? Is the prospect receiving $X worth of value during the meeting?

Meeting 83

Meeting Cross-sell Pipeline Up-sell 83

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. What to aim to achieve with ABM.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts. Give them control.

B2B 112

B2B GTM Cross-sell Cold Call 112

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Recruit like you prospect. You have to approach your recruiting strategy like your prospecting strategy. Then, go after the best candidates. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 114

GTM Strategize Launch Pipeline 114

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Too many teams still pass buyers from marketing to sales to customer success like a glorified bucket brigade. Prospects aren’t in your funnel.

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. Empowering, Cross-Functional Content.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by market. Cost of selling as a percentage of revenue generated.

X-functional 101

X-functional Quota Cross-sell Contract 101

Pointclear

OCTOBER 1, 2015

Account Based Marketing (ABM) is not a new concept or idea. In fact, B2B sales teams have deployed versions of this go-to-market approach for years using target account-based selling to focus on specific companies they believe match their companies’ product or service value proposition. You have to bear hug sales.

Lead generation 95

Lead generation Cross-sell B2B Technique 95

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Growth 103

Growth GTM Product Cross-sell 103

Heinz Marketing

MAY 16, 2022

Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. the risk of aggressive over-marketing. And so, thankfully, I hear more companies talk less about lead management and more about prospect experience. Matt : Yep, yep.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

NOVEMBER 25, 2019

They help you: Understand the competitive landscape and how your company positions itself against other players in the market. Understand HOW to tactically sell against specific competitors. Understanding how to sell tactically. RELATED: The Power of Social Selling (+ 7 Rules for Storytelling in Sales). Win/loss insights.

Objection handling 91

Objection handling GTM Cross-sell Sales 91

Highspot

MARCH 7, 2025

They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. What is a Revenue Operations Framework A RevOps framework is your playbook for turning sales, marketing, and customer success into a cohesive, revenue-generating machine. Ensures cross-team alignment on revenue goals. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why is this market different than others? Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market?

Profit margin 104

Profit margin Drivers/motivators Cross-sell Growth 104

Sales Hacker

JUNE 14, 2021

Sales and marketing teams are challenged to win with the 60% of accounts that see “no reason to change now” and those that are either stuck or falling out of the funnel. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 113

GTM E-commerce B2B Profit margin 113

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue. 2+ years experience leading teams.

Finance 117

Finance Cross-sell GTM SQL 117

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Org Building Ideas for Cross-Border Companies. We’d like to do more.

GTM 117

GTM Niche Cross-sell Contract 117

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. One thing that isn’t going to change, though, are your sales targets.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. The marketing industry, like most industries, like to invent new terms to recycle old concepts.

CRM 98

CRM GTM Cross-sell Cold Call 98

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? Certain prospects may even skip stages in your pipeline -- for example, if a buyer proactively introduces you to the budget authority before you’ve asked, you’d move the deal straight from “initial connect” to “meeting with decision maker.”.

Pipeline 101

Pipeline Negotiate Sales Objectives and Key Results 101

InsightSquared

JULY 1, 2021

Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. It aligns the organization by combining the functions of sales, marketing, and customer success into a single team that drives strategy based on revenue impact. .

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Martech

DECEMBER 21, 2022

This is closely related to “go-to-market” strategies. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Business development : This process is essential to establishing and maintaining prospect relationships.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. I’m giving you that credit.

Pipeline 122

Pipeline Sales Up-sell Cross-sell 122