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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Discover how to make product-led sales a part of your go-to-market strategy. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. What you’ll learn: What is product-led sales? Why are product-led sales important? Watch the demo

Product 79
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The Right Way to Build Your First RevOps Team

Salesforce

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Prioritize pipeline: If resources are limited, focus RevOps on top-of-funnel pipeline, and expand to post-sales renewals or cross-sell/upsell later.

GTM 98
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Sales Pipeline Radio, Episode 243: Q & A with Russell Wurth @rswurth

Heinz Marketing

I’m recording this from the basement of world headquarters here in the beautiful Pacific Northwest in Kirkland, Washington. I actually learned the hard way when I was working at a startup company, working a booth at a trade show that, as an engineer, I thought my product would sell itself, but you really do need sales and marketing.

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Sales Pipeline Radio, Episode 208: Q & A with Lisa McLeod @LisaEarleMcLeod

Heinz Marketing

Best Practices from Lisa McLe od” Lisa is the founder of McLeod & More as well as the Author of Selling with Noble Purpose. We know what we want to get done, sometimes we happen to think about what the prospect wants out of this as well, but that’s different than having a noble selling purpose. And I believe it is.

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GTM 137: The Biggest Business Turnaround You’ve Never Heard Of & The Growth Levers to Pull When Things Go Wrong

Sales Hacker

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Sense of it.

GTM 81