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5 Interesting Learnings from Monday.com at $240,000,000 ARR

SaaStr

This is a super-helpful breakdown for anyone selling to customers both smaller and larger. So those seem like good yardsticks to shoot for if you sell to SMBs of all shapes and sizes and are somewhat like Monday. But once you cross 10 seats, you should start to see the benefits of account growth and 120% NRR like Monday. #2.

Legal 144
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CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity.

Customers 112
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5 Interesting Learnings from Palantir at $1 Billion in ARR

SaaStr

While most of us sell at a lower ACV, there are still interesting things for us all to learn re: enterprise buyers and selling. And government contracts in particular were on fire, growing 74% year-over-year. Yes, selling to the government takes time. 66% of Palantir’s revenue come from its Top 20 Customers.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 126
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The email marketer’s guide to effective marketing automation

Martech

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S.

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How to Build a Successful Sales Enablement Initiative in 5 Steps

Sales Hacker

As a result, all selling approaches that focus on selling a product or taking an order will fail. Sales enablement is a cross-functional discipline for driving your desired sales results. Then invite them to the first sales enablement advisory board, which should serve as a key element of your governance model.

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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Scenario 2: You sell POS (Point of Sale) systems to individual franchises. Avoiding cross-object duplication.