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5 Interesting Learnings from Monday.com at $240,000,000 ARR

SaaStr

This is a super-helpful breakdown for anyone selling to customers both smaller and larger. So those seem like good yardsticks to shoot for if you sell to SMBs of all shapes and sizes and are somewhat like Monday. But once you cross 10 seats, you should start to see the benefits of account growth and 120% NRR like Monday. #2.

Legal 144
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CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Are you getting the most from your stack?

Customers 108
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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. Marketers are expected to set up, integrate and manage the system themselves. Email: Business email address Sign me up! Processing.

B2B 127
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. However, entire platforms have become suspect to certain audiences.

Customers 120
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The email marketer’s guide to effective marketing automation

Martech

It is excluded from the regulations governing email because it is a necessary part of the transaction process. The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). ABM program governance: Ground rules. Processing.Please wait.

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CPQ: What it is and Why You Need it

Sales Hacker

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software. month to 3.42