Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

PandaDoc

SEPTEMBER 19, 2023

The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. Try PandaDoc What is vertical marketing?

Niche 52

Niche Cross-sell Price Referrals 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

JULY 22, 2020

The New Zealand-based company went from offering a few marketing services to being a full-service inbound agency. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services. Cross-Selling and Upselling: The Ultimate Guide. How to Upsell Your Customers.

Referrals 101

Referrals Cross-sell Price Clients 101

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

SaaStr

MAY 19, 2019

Only in this quarter did their “international subscriber additions exceed those from Australia and New Zealand, with particularly strong growth in the U.K.” ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! As It Crosses $650m in ARR.

Non-Profits 84

Non-Profits Cross-sell Price Up-sell 84

Sales Hacker

SEPTEMBER 4, 2018

Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. Writing for Forbes, entrepreneur Alex McClafferty even claimed that CS is the best kept secret of hyper-growth startups. Customer Success and Marketing.

Customers 60

Customers Cross-sell Referrals Growth 60

SaaStr

MAY 20, 2020

Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. You will be able to do a secondary sale of some of your shares if you continue to do well. Forward TAM: Today x 2 x 5 x 3 (30x). — Jason ?BeKind?

Cross-sell 108

Cross-sell Market share Up-sell Conversion 108

Gong.io

AUGUST 24, 2022

They’re calculated estimates based on an analysis of factors such as current sales pipeline , previous sales history, total addressable market, and lead stage scoring. From there, you apply your market share (as a percentage) to calculate forecasted revenue. Look at: Current revenue growth rates.

Territory 62

Territory Pipeline Finance Sales 62

The 5% Institute

MAY 24, 2023

Sales mapping plays a crucial role in helping businesses optimize their sales strategy, improve performance, and drive revenue growth. Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data.

Territory 52

Territory Objectives and Key Results Represent Pharmaceutical 52

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Do they facilitate business growth? Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Closer's Coffee

JUNE 19, 2019

Majority of CEOs would agree that by hiring the right sales manager would catapult the growth of your business by improving efficiency and profitability. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Miller Heiman Group

MARCH 13, 2019

As an example, if you have a business value justification or a social selling program underway, develop coaching services that allow your sales managers to coach along those lines. Develop enablement services in a cross-functional, coordinated fashion. The relevant metrics will differ for every organization.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

SBI

DECEMBER 28, 2020

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” Garrett Mann Director of Corporate Marketing and Content Development 617-431-9371 888-274-4111 x 9371 gmann@techtarget.com.

Closing 50

Closing Finance Contract Cross-sell 50

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. How to create a marketing playbook. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. It contributes to more than 25% of overall income and profits.

Launch 59

Launch Negotiate Product GTM 59

SBI

MAY 2, 2018

Jared: Since our founding in 1999, Zilliant has partnered with our customers by curating actionable insights hidden in their data that drive sales actions, customer relationships, and profitable growth. We turn a company’s data into actionable intelligence that is proven to drive growth. Our AI-based SaaS platform, Zilliant IQ: 1.)

Gaming 55

Gaming Cross-sell Profit margin Price 55

Miller Heiman Group

JULY 18, 2019

When you dig into your leading indicators, you may not be seeing the positive growth that typically indicate sales performance success. So the question becomes, are your numbers the result of sales strategies or is a strong economy propping up your organization’s sales growth? Assess Your Sales Performance.

Sales 55

Sales Cross-sell Quota Negotiate 55

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 68

Closing Customers Niche Cross-sell 68

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. As we see more A.I. Liz: That’s our goal.

Pipeline 70

Pipeline Cross-sell Sales Up-sell 70

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Contract 59

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

Hubspot

APRIL 1, 2019

Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. Growth begets growth. Keep reading for more tips on customer stories that sell. By 1985, McDonald’s was losing market share to Burger King, and their marketing teams were going head to head.

Presentation 100

Presentation Technique Closing Sales 100

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 61

Technology Technology Cross-sell Referrals 61

ConversionXL

NOVEMBER 8, 2018

Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice. Competing within the Amazon ecosystem.

B2B 100

B2B Manufacturing Retail Cross-sell 100