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Rethinking Account Based Selling

Partners in Excellence

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. Account based selling is no different. But things weren’t changing.

Sell 128
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. They’re signing the renewals, the cross-sell, up-sell. and the expectations?

GTM 102
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7 steps to creating an audience-based B2B marketing plan

Martech

For revenue-generating marketers, that means thinking bigger picture than first-name variables or campaigns to “CFOs in New York at companies with $15 million in revenue.” As a bonus, the quality of leads handed off to the selling team is greatly improved, and your relationship with them as a supportive resource is improved, too.

B2B 129
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Hunters In Major Accounts?

Partners in Excellence

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them! Most of the thinking is dominated by retention strategies.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth.

Growth 76
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Black Friday sales up nearly 12% from 2021

Search Engine Land

Shopify announced a record-setting Black Friday with sales of $3.36* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. Peak sales per minute: $3.5 USD or $105.10 Peak sales per minute: $3.5 USD or $105.10

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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. How do you think about the Bay Area over there in New York? All of them!

Price 109