SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 107

Price E-commerce Cross-sell Profit margin 107

Martech

JANUARY 11, 2024

You can unlock growth and strengthen audience connections by leveraging customer journey data. It provides insights into customer behavior and unlocks opportunities for growth and improvement. With this information, you can unlock opportunities to boost your AOV through strategic cross-selling or upselling techniques.

Growth 92

Growth Cross-sell User Experience Technique 92

Veloxy

MAY 3, 2022

SBI Growth. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency. SBI Growth Advisory's KPI Dashboard.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

SaaStr

MAY 30, 2024

With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. It’s a growth model and GTM strategy.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

RAIN Group

APRIL 10, 2024

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

Cross-sell 52

Cross-sell Clients Sell Represent 52

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Highspot

JANUARY 31, 2020

But like the great athletes of our age, modern leaders know growth doesn’t come from pure luck. Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Year-over-year growth. Percentage of time spent on selling activities.

Growth 98

Growth Quota Sales Contract 98

Partners in Excellence

JUNE 30, 2022

For example, if we sell a technology sales people can use, we want every sales person in the company using it. If we sell embedded products, we may want to expand our share position, moving from second sourced to the primary supplier, we may want to make sure we our products are included in follow-ons our customers may be developing.

Growth 71

Growth Cross-sell Strategize Account management 71

Partners in Excellence

AUGUST 25, 2014

Become a strategic partner. Let’s say we have a $10M account, and we want to drive 10% growth, year over year. But we probably won’t achieve all the growth we need to achieve by relying on upgrades and cross sell to our current customers. Grow the account.

Territory 122

Territory Cross-sell Strategize Account management 122

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 115

B2B Cross-sell Education Strategize 115

Sales Hacker

FEBRUARY 20, 2023

Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. This is where land and expand, in practice, becomes more complex.

Cross-sell 113

Cross-sell Sell Territory Up-sell 113

SaaStr

SEPTEMBER 17, 2020

In her session, Erica shares her hard-earned leadership lessons– from selling her company to what she’s learned at Github, we’ll share her most essential leadership principles for any stage of business. #1 Facilitate cross-functional collaboration. #4 BONUS: #6 Create a Growth Environment. Actionable.

Cross-sell 143

Cross-sell Networking Growth Strategize 143

Partners in Excellence

AUGUST 30, 2022

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. Account based selling is no different. But things weren’t changing. It's Account Planning Season.

Sell 129

Sell Territory Cross-sell Referrals 129

The 5% Institute

AUGUST 15, 2023

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. Continuous Learning and Personal Growth : A recurring theme is the joy of learning and personal development.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. Your teams should drive full lifecycle ABM for optimal business growth. Integrated ABM: Flipping the Funnel. Key Takeaways. Start with data, follow with strategy, and focus on execution.

Cross-sell 117

Cross-sell Sell Lead generation Education 117

Sales Hacker

MAY 6, 2021

With growth being the top priority of so many companies today, there are a lot of titles that come up in any LinkedIn search that may not be familiar to us. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Big picture revenue growth and retention.

B2C 118

B2C Pipeline SQL Strategize 118

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. So, you have to be thoughtful about who you’re looking for.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Cross-selling : Offering customers related or complementary products.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

SaaStr

JANUARY 31, 2022

Successful strategies rely on the ability to land and expand, hire for growth, implement ABM and account planning, and pivot with agility. Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size.

Territory 98

Territory Cross-sell Quota Networking 98

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth. We can help!

Customers 91

Customers Cross-sell Growth Lead generation 91

Hubspot

MARCH 18, 2019

The difference between key account management and selling. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. Does your product have upsell and cross-sell potential? Does your product have upsell and cross-sell potential? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Salesmate

DECEMBER 11, 2020

When you’re on the path of growth, you need to capture and nurture every prospect. Otherwise, this pattern will keep on hindering the overall growth of your company. Below you will see how the trend of CRM usage both small and large enterprises have witnessed rapid growth. Sell on the go with Mobile CRM.

CRM 128

CRM Cross-sell Clients Follow-up 128

Partners in Excellence

OCTOBER 25, 2016

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them! Most of the thinking is dominated by retention strategies.

Territory 103

Territory Account management Cross-sell Retail 103

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Using CAC to make key strategic growth decisions.

Customers 135

Customers Price Cross-sell Strategize 135

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Partners in Excellence

SEPTEMBER 10, 2012

But what happens when our sweet spot becomes a constraint to our growth and success? They represent strategic priorities and initiatives for the organization and the organization needs to align resources and commitments to support the implementation and execution of these strategies. Having said that, companies need to sustain growth.

Non-Profits 110

Non-Profits Manufacturing Cross-sell Education 110

Gong.io

OCTOBER 19, 2021

And some are intangible, like a learning culture; the knowledge provided in onboarding, training, and coaching; and insights into how your strategic initiatives do IRL. How does revenue operations drive growth? It’s also there to make sure your big-bet strategic initiatives succeed, even if it means changing tack part-way through them.

Quota 164

Quota Sales Strategize Objection handling 164

Highspot

MAY 9, 2023

And rightfully so – the days of growth at all costs have sunsetted, giving rise to efficient growth. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. Right now generative AI is demonstrating pivotal potential in three key areas: Automation – save time for strategic work.

Cross-sell 98

Cross-sell Sales Strategize Entertainment 98

Partners in Excellence

MAY 3, 2022

They worry about how the problem impacts their ability to achieve their strategic goals. To some it may be a hassle factor in their day to day performance of their jobs, to others it’s a strategic opportunity or threat. Yet when we talk about the same things to the end users, they look at us with their eyes crossed.

Strategize 102

Strategize Territory Cross-sell Finance 102

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Martech

JANUARY 5, 2024

As with previous phases, this one is not about hard selling. Expand Expansion is about strategically growing your share of the customer’s wallet. It requires nuance based on understanding when and how to present upselling or cross-selling opportunities. The biggest theme within this phase should be authenticity.

Prospecting 118

Prospecting Customers Cross-sell Objectives and Key Results 118

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Sales enablement is a cross-functional discipline for driving your desired sales results. The post A Sales Enablement Framework for Real Growth (Even in Times of Crisis) appeared first on Sales Hacker. Just not at the helm.

Growth 81

Growth Objectives and Key Results Cross-sell Quota 81