Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 100

Growth GTM SQL Strategic partnership 100

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. Meaning, revenue is a team sport.

GTM 122

GTM Pipeline SQL UX 122

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. Asia Corbett ).

Finance 116

Finance Cross-sell GTM SQL 116

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. Knowledge of SQL is a big plus. Run cross-company initiatives and build a performance-based culture. Sales Operations Analyst.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

Highspot

SEPTEMBER 10, 2024

This requires true partnership across Sales, Marketing, Enablement, and Revenue Operations – a vital cross-GTM collaboration we’ll explore below. Recommendation: Get ahead of your event – at least 6 weeks – and align on meeting and sales-qualified leads (SQL) goals with Sales leadership.

Pipeline 52

Pipeline GTM Non-Profits SQL 52