article thumbnail

What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

article thumbnail

If Practice Makes Perfect, Why Do We Keep Practicing The Wrong Things?

Partners in Excellence

We learn how to make high impact sales calls by having lots of conversations with customers–whether through social engagement, email, phone, Zoom, or F2F. It seems too much of the “practice” in selling is practice in doing that which we know to be ineffective. The Importance Of "Cross Training" For Sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coaching Must Focus On “What’s Next….”

Partners in Excellence

” And then there is a random series of meaningless insights like, “You need more pipeline, You need more top of funnel, You need to get your meetings/demos/calls up, You need to do more prospecting… ” My reaction is, “Weelll, that might work, fingers crossed… ” This isn’t coaching!

article thumbnail

Achieving Impact With Your Go-To-Market Strategy

Highspot

To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt. Overcome the Execution Gap and Drive Business Impact Go-to-market strategies have little value without consistentand effectiveexecution.

article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

B2B 114
article thumbnail

Four Ways to Refresh Your Sales Asset Management Strategy

Highspot

Leading retailers know that how you sell is just as important as what you sell. Cross-sell Your Content. For enablement professionals, cross-selling your content is an easy way to boost engagement across multiple assets. Their merchandising strategies can be easily applied to your sales content.

article thumbnail

Why prioritizing business continuity in martech is a must

Martech

I doubt business continuity is a hard sell in the wake of the COVID-19 pandemic. However, “ high-impact, low-probability ” events happen. Further, cross-training people to ensure that there’s some redundancy running campaigns and systems is quite simply smart. ” The COVID-19 pandemic. Remember Eyjafjallajökull?)

Angle 114