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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Here’s an example of how a retail marketer could create relevant and engaging messages for each customer: Audience Segmentation. Test and refine your email strategy.

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Oracle launches industry-specific AI models for its Unity CDP

Martech

So a lot of that was built into the way we represent attributes for each customer; we’re able to do that by focusing on both the ability to set your own attributes – if the customer was in retail and cared about average order value, I could do that, or I could do time since last purchase.” ” One example he gave was ATT.

Launch 103
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Microsoft unveils new tool to make cross-border advertising easier

Search Engine Land

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? How it works.

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The email marketer’s guide to effective marketing automation

Martech

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Traditional retail channels for brands have been disrupted by e-commerce. Consumer packaged goods companies like PepsiCo have adapted by launching their own direct-to-consumer offerings.

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The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

Hubspot

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. That's why agencies should use physical locations to cross-promote their e-commerce brands. Launching a Pop-Up Store That Performs.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

So you started at BCG, I believe, and then you were an intern at Microsoft, and then you went to TradeWeave in the retail kind of SaaS space. They’re signing the renewals, the cross-sell, up-sell. My wife was a buyer in retail. We were doing this for retail. They’re signing the check.

GTM 102