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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Here are three customer journey practices for tapping this institutional, cross-functional wisdom.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

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Why public relations is thriving in today’s global marketing mix

Martech

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. They also require information from various internal stakeholders, such as: The product team for product launches.

Territory 129
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed.

Price 109
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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. Understand Your Market and Customers Start by learning about the market where you’ll sell your products or services.

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You’ve Automated Your Customer Service Process – What’s Next?

Salesforce

Customer service automation is key to efficiency in the contact center. Real customer service automation improvement ensures an automated workflow that people use, and that achieves the time, efficiency, and customer experience improvements you set out to address. Test your automated workflow. Ask for feedback on the experience.

Service 97
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Oracle launches industry-specific AI models for its Unity CDP

Martech

These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utilities industries. Its customer base includes some 60 million small businesses and it wanted to cross-sell to them. Marketing maintenance management. Tarkoff disagreed.

Launch 103