Cross-sell Launch Strategic partnership 
Sales Hacker
FEBRUARY 7, 2025
In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Pricing in this stage focuses on: Sales Velocity: Pricing strategies adapt such that the sales team can sell faster as the market has now started to come to the company and CAC reduces.
Sales Hacker
MARCH 8, 2024
You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.
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ConversionXL
JUNE 16, 2022
For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy.
Sales Hacker
FEBRUARY 7, 2018
HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. Add new products/services to uplift the price, and create upsell/cross-sell opportunities. Add a strategic partnership that opens a new segment, for example, Healthcare, Government, etc.
ConversionXL
AUGUST 2, 2017
This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.
ConversionXL
AUGUST 2, 2017
This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.
ConversionXL
APRIL 7, 2020
Later that year, former MTV VJ Adam Curry adopted the phrase, and it became popular when he launched his own podcast, Daily Source Code. You may also want to explore cross-promotional opportunities with other podcasters/shows. . This can be tricky, however, without an existing podcast and listeners to sell against.
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