Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Partners in Excellence

JULY 8, 2015

It takes time to understand the reason manufacturing inventories are skyrocketing is they bought to support a new product, yet marketing hasn’t implemented it’s product launch programs and sales is selling the products they always sold, not spending time on the new products. Finally, we have to be I nterlocked across time.

Launch 109

Launch Manufacturing Cross-sell Finance 109

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. They don’t need to be a series or have major orchestration.

Cross-sell 132

Cross-sell Retail B2C Strategize 132

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Predict ad performance before launching campaigns. And much more.

B2B 115

B2B Technology Technology Cross-sell 115

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Processing.Please wait.

Gaming 115

Gaming E-commerce Cross-sell Sports 115

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

JUNE 16, 2022

For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. If specific elements of your content assets are tested after launch, these will also be detailed here. Expected launch dates and milestones. Opportunities.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SaaStr

SEPTEMBER 8, 2020

It could be, for example, because a feature they launched was far more important than they thought it would be, etc. So they took the same technology and repackaged it as an API. Basically, a different expression/use case of the technology but the one that was right for the market. And then boom!”

Growth 126

Growth Hospitality Cross-sell Territory 126

Martech

JUNE 3, 2022

The centrality of data and the need for updated technology. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Click here to download!

E-commerce 141

E-commerce Technology Technology Retail 141

Hubspot

APRIL 2, 2021

Programmatic buy – The buying process is done using automated technology. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Media Buying vs. Media Planning. Media Buying Tips. Strategize.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Salesforce

NOVEMBER 19, 2024

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost. Get your data in order. Start by getting your pricing data in order.

Price 52

Price Profit margin Territory Cross-sell 52

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast. Localize early.

Cross-sell 115

Cross-sell Growth Up-sell Launch 115

Gong.io

DECEMBER 10, 2019

Now up: ‘strategy success’ based on a talk by Geoffrey Moore, author of “Crossing the Chasm” and investor at Wildcat Venture Partners. They focused on optimizing supply chain efficiencies and selling. Geoffrey reminded participants that the key to selling something disruptive is understanding technology buyers’ five personas.

Cross-sell 90

Cross-sell Engineering Up-sell Launch 90

Martech

MAY 9, 2023

The technology solves one of our major challenges — creating tons of unique and compelling content. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe. Launching dedicated marketing campaigns to reach the Gen-Z audience.

Cross-sell 103

Cross-sell Technology Technology Launch 103

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

SEPTEMBER 29, 2021

But as their knowledge of the technology grew, so did the possibilities. “We This may seem obvious,” Wootton continued, “but it opens up opportunities to offer a new product or do cross-sell and upsell. We have an e-commerce business that sells cars. The intersection of product and data.

E-commerce 108

E-commerce Real Estate Cross-sell Growth 108

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. And to be fair, it sometimes is a smart move.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University.

E-commerce 115

E-commerce B2C Manufacturing Hospitality 115

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Salesforce

JULY 13, 2021

Before launching company-wide, check that your automation works as planned, and that it works for the people who will use it. Test the workflow with a small cross-section of people who are typical contributors to the service process. The same goes for things like increased opportunities for cross-selling and upselling.

Service 97

Service Process Customers Cross-sell 97

Sales Hacker

FEBRUARY 1, 2021

This is all good business practice and should be anticipated by selling organisations. There are many initiatives you can launch that will strengthen your retention numbers. Technological Change and Innovation. Up-Sell, Cross-Sell. They will look at the value received and compare it with the value expected.

Customers 104

Customers Contract Cross-sell Account management 104

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 125

GTM Cross-sell Territory Retail 125

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. Freddie Roseman , senior director of digital technologies at KIND, sees subscription boxes as a way to give customers control over their experience.

B2B 98

B2B Cross-sell Retail Up-sell 98

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. Guy Yalif: [4:45] Then totally. and the expectations?

GTM 103

GTM Engineering Electricity X-functional 103

Martech

MAY 10, 2023

Agile marketing is a framework that uses self-organizing, cross-functional teams that work in frequent small bursts (called “sprints”). It leverages efficiency and viability, focusing on what’s executable now, what can be repurposed, and if a simple (versus complex) approach will suffice to get something launched quickly.

Cross-sell 106

Cross-sell Campaign Finance Technology 106

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 113

CRM Cross-sell Campaign Referrals 113

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 119

X-functional Cross-sell Territory Retail 119

Sales Hacker

APRIL 21, 2021

Proliferation of marketing and sales technology. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. Unified data problems. Alisa Goldschmidt ).

Finance 117

Finance Cross-sell GTM SQL 117

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. That kind of contract size almost always requires an in-person meeting!

Inside sales 132

Inside sales Cold Call Contract Price 132

Salesforce

FEBRUARY 21, 2025

To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. In this guide, we explain how an agile, modular technology platform can be a springboard for success. Launch products faster.

Contract 52

Contract Government Price Service 52

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments. Review customer personas for common interests and needs.

Objectives and Key Results 103

Objectives and Key Results Cross-sell Campaign Strategize 103

Partners in Excellence

OCTOBER 26, 2016

Geoffrey Moore’s work in Crossing The Chasm gives us one model to look at at how customer maturity impacts our success in engaging customers. They provide the platform to launch into the Early Majority. Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases?

Customers 96

Customers Minimum Viable Product Cross-sell Launch 96

Salesforce

JULY 21, 2021

Salesforce creates and supports customer relationship management (CRM) software that helps break down the technology silos between departments to give companies a complete view of their customer everywhere they interact with your brand. As a company, we do much more than innovate CRM technology. What is Salesforce used for?

B2C 98

B2C CRM Non-Profits Hospitality 98

Salesforce

SEPTEMBER 14, 2021

Marketers can tap into the full power of Salesforce to launch and uplevel real-time personalization , analyze the impact of your campaigns, glean insights across the full customer journey to optimize your efforts, and more. To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere.

Growth 98

Growth Cross-sell Customer Relationship Management Retail 98

Sales Hacker

JANUARY 9, 2018

On the flip side, some traits and behavior indicate unfitness for a sales role outright, while others can erode your chances of succeeding in the tough, stressful, and competitive world of selling. You go by gut feel since you distrust science and haven’t embraced technology. Quit selling if pressure is not your middle name.

Cross-sell 94

Cross-sell Clients Up-sell Technology 94

Sales Hacker

MARCH 19, 2020

We’re reaching a tipping point in the capabilities and availability of predictive technology in B2B sales and marketing. If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. The premise: History repeats itself. Instead, who has the power?

Growth 108

Growth Customers Referrals B2B 108