Cross-sell Launch UX 
Martech
SEPTEMBER 11, 2024
UX/UI is in charge of making life easier for customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. customer persona, product feature, sentiment).
Hubspot
APRIL 21, 2020
But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.
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SaaStr
SEPTEMBER 29, 2023
Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Who is going to do the selling?
ConversionXL
SEPTEMBER 3, 2014
E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”. The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” It provides a nice launching pad for our purposes.
Hubspot
FEBRUARY 5, 2020
In a world where options are seemingly endless and products are increasingly becoming copied or commoditized, what you stand for is just as important as what you sell. For new launches and lesser-known products, we flip that playbook. Usability Hub : for UX. Content Strategy Part 2: POV. Our marketing strategy has evolved, too.
ConversionXL
AUGUST 12, 2020
Imagine that replicated as a real-world experience–a potential customer walks into your shop and asks the sales assistant if you sell XYZ, and the member of staff just says “nope” and walks off. One approach to tackle this is cross-functional teams organized around the customer (journeys or segments). Create a center of excellence.
Sales Hacker
MARCH 29, 2021
RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.
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