Highspot

FEBRUARY 14, 2024

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Development of buyer personas to guide marketing strategies, messaging, and sales outreach. Specific and realistic objectives for the sales team.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Development of buyer personas to guide marketing strategies, messaging, and sales outreach. Specific and realistic objectives for the sales team.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

X-functional 116

X-functional Retail Launch Non-Profits 116

Sales Hacker

DECEMBER 20, 2018

Young people who are fresh out of school often fit into the demand and/or lead generation marketing role. A good demand marketing rep thrives on competition and does not get beat down easily. As long as you are adaptable and accept how the market wants to buy as opposed to the way you were trained to sell.

Customers 82

Customers Cross-sell Quota Technology 82

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Challenges in Business Development Competition and Market Saturation In highly competitive industries, gaining a competitive edge can be challenging.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Highspot

FEBRUARY 25, 2024

They oversee behind-the-scenes activities and administrative tasks so sales reps can focus on lead generation and closing deals. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Highspot

DECEMBER 5, 2023

Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. These could range from increasing revenue to expanding market share or improving customer retention. Who are you selling to? Cross-selling/upselling: Suggest additional products that complement their choice.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

The 5% Institute

MAY 24, 2023

Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data. Whether it’s expanding into new markets, increasing market share, or improving sales efficiency, having well-defined objectives provides a clear direction for the sales team.

Territory 52

Territory Objectives and Key Results Sales Represent 52

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Up-sell 59

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. This could include everything from showcasing assembly instructions to highlighting unique selling points—all contributing towards driving conversion rates northward. So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52

Salesforce

FEBRUARY 15, 2024

Most of my leads come directly from the podcast, website, referrals, and my deep network. However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. Increasing market share is a clear indicator of a company’s competitiveness.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143