Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Gatekeeper: Blocker in getting a product implemented or approved.

Go To Market 101

Go To Market Process GTM Education 101

Salesforce

OCTOBER 18, 2024

Start by identifying your target audience and then send surveys or social media polls, or simply start engaging with them online. Who is your target audience? Marketing dollars are wasted if you can’t identify your potential customers. Extend your reach: Identify new markets where your business can grow.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Highspot

FEBRUARY 14, 2024

Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52