Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Demandbase cross-references its database to find companies that are a good fit. Based on Forrester research, Jabmo’s offerings outpace its market share. Image source ).

Real Estate 117

Real Estate Contact B2B Campaign 117

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Let's use an example: Stitch Fix and Fabletics are both subscription-based services that sell clothes on a monthly basis and serve a similar target audience. Scaling down?

Cross-sell 101

Cross-sell Follow-up Promote Price 101

ConversionXL

JUNE 16, 2022

Generally speaking, each playbook should have five main parts. Marketing strategy. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. How to create a marketing playbook. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

ConversionXL

NOVEMBER 17, 2022

It does this across three main categories. It does this by using current and historical data to identify trends and relationships that you can use to shape marketing campaigns. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. Ad Creative.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Cross-sell 74

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. There are two main types of calls to action for videos. Example: VAT19.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow.

Launch 59

Launch Negotiate Product GTM 59

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). And while identifying pain is absolutely critical in the MEDDIC sales process, the time you’ll spend here is shared with several other areas of conversation that aren’t always addressed.

Process 62

Process Objectives and Key Results Quota Sales 62

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.

Price 109

Price Product Start-ups Niche 109

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

SaaStr

AUGUST 19, 2022

Jason Lemkin: And I think so usually, and let me add to that and then I’ll ask you the one follow up question about what you’re doing a marketing, because I think that will help you and help everyone. ZoomInfo last quarter crossed well over a billion in revenue, growing 54%. So, that’s my main point.

Niche 109

Niche Follow-up Start-ups Closing 109

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). The company experienced 42% market share growth in its first year with its help. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

DECEMBER 26, 2024

The main message for marketers is to bring everything together. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 118

Customers Government Healthcare Hospitality 118

Search Engine Land

JANUARY 10, 2023

Google explained which types of interstitials were going to be problematic, including: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page. New AOL Finance Gains Market Share To Become Top Site. by Barry Bowman.

Finance 78

Finance Engineering Launch Networking 78

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90