Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp
Heinz Marketing
JULY 30, 2018
The lessons from Led Zeppelin, the stairway to heaven in B2B marketing should define all the different stages of them is you go from awareness and the next step is acquisition, the next step is adoption, the next step is cross sale, and then finally sitting on top is advocacy. You studied mechanical engineering in college.
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