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I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.
On the other hand, if you go into manufacturingsales, you’ll probably be responsible for handling deals from start to finish. This is to say: The industry you work in will determine the type of sales roles open to you, and vice versa. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.
In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. You’re trying to figure out how to sell to them. Why is that the case? The first one.
After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.
If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.
Distribution: Through what mediums will you sell the product or service? Members include a sales manager, field reps, sales engineers, a sales development representative (SDR) team, and sales operations. The Channel Model Lastly, in the channel model , an outside agency or partner sells your product for you.
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