Remove Cross-sell Remove Manufacturing Remove Up-sell
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Building Your Sweet Spot

Partners in Excellence

Managers asking sales people to commit time selling outside the sweet spot must recognize this, They must adjust their performance expectations. There really are a few core strategies that companies look at: How do we find more stuff to sell within our current sweet spot? How do we sell new stuff to new customers?

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

B2B 136
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Are You Curious About Who Your Customer Is?

Partners in Excellence

Sure, they look them up on LinkedIn, Facebook, or other social platforms, trying to find clues about how to have that first prospecting conversation. I get endless notes, trying to “engage me,” “I see you are in the manufacturing industry…” I’m not, though many of my clients are manufacturers.

Customers 115
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The Sales Manager’s Guide to Sales AI

Veloxy

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Sales 223
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A Virtual Sales MBA

Partners in Excellence

Matt Heinz came up with a very provocative idea. ” First, look at different types of selling. See how you might apply them to selling. I also read a lot about product development and manufacturing. More and more, sales is not about selling, but it is about these other disciplines.

B2C 117
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Goal Alignment–A Performance Roadblock

Partners in Excellence

Marketing talks about their performance, sales, customer success, product management, engineering, development, finance, manufacturing, HR… Each has metrics and can go through pages and pages of data showing their performance. All of this because we aren’t aligned–cross functionally and vertically within our organizations.

Launch 116
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Context) In addition to your other context, you are also an expert in large car manufacturers. Answer The top five metrics to track with a CJO tool are: 1. Understood?

Customers 115