Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. In order to have the most effective conversation, salespeople need to understand what they need to know, say, show, and do in every unique selling scenario.

Cross-sell 98

Cross-sell Territory Technology Technology 98

Hubspot

OCTOBER 24, 2022

Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones. Primarily through upselling and cross-selling — and the results are intriguing. Winning more market share.

Cross-sell 66

Cross-sell Drivers/motivators CRM Sales 66

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 4) Get Active About Upselling and Cross-Selling. Share your recommendations in the comments.

Cross-sell 78

Cross-sell Referrals Education Up-sell 78

Salesforce

FEBRUARY 15, 2024

However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. Increase market share A company’s market share is the total percentage of the sales they control in the market for their products or services.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. It doesn’t matter how much (or how little) they sell, their take-home earnings are set. Increase cash flow.

Commission 101

Commission Quota X-functional Non-Profits 101

Miller Heiman Group

MARCH 13, 2019

As an example, if you have a business value justification or a social selling program underway, develop coaching services that allow your sales managers to coach along those lines. Develop enablement services in a cross-functional, coordinated fashion. The relevant metrics will differ for every organization.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Hubspot

JULY 22, 2020

Cross-Selling and Upselling: The Ultimate Guide. They can work towards increasing your market share and drive revenue. For supporting content, send an NPS survey , create an offer to share, or build an email template. Have a specialization as a selling point. That way, your company earns more business.

Referrals 101

Referrals Cross-sell Price Clients 101

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services.

Go To Market 72

Go To Market Objectives and Key Results A/B testing Territory 72

CloserIQ

MARCH 29, 2019

So what pearls of wisdom can marketers share with sales reps to help them boost profits ? Fortify your sales process with a consistent marketing content. In order to sell your products, you need to generate brand awareness and increase engagement with your customers. Sell partnerships instead of just selling products.

Cross-sell 63

Cross-sell Sales Campaign Technique 63

Sales Hacker

SEPTEMBER 4, 2018

Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. It also involves translating your customers’ successes into a platform for orchestrating repeat business, recurring income, referrals, upsells, cross-sells, and brand advocacy. .

Customers 63

Customers Cross-sell Referrals Growth 63

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts.

Gaming 98

Gaming Cross-sell Sales Finance 98

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. In a cross-section of industries, the primary job of sales manager positions encompass: Recruiting Salespeople. Companies need great sales managers.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 97

Trust Objectives and Key Results Engineering Negotiate 97

Search Engine Land

JANUARY 6, 2023

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Googler’s Bet Goobles On Predictive Markets During Their Free Lunch. David Hirsch Leaving Google & Omid Kordestani Sells 6,000 Shares Of Stock. in the past month (10.4% year vs. year.).

Sports 114

Sports Gambling Manufacturing Launch 114

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Demandbase cross-references its database to find companies that are a good fit. Based on Forrester research, Jabmo’s offerings outpace its market share. Image source ).

Real Estate 117

Real Estate B2B Campaign Contact 117

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Randy was let go in July.

Growth 94

Growth GTM SQL Strategic partnership 94

Hubspot

MAY 3, 2013

But it turns out a lot of people, including sales reps in stores that were selling Intel-based computers, still had no idea what Turbo Boost did. We didn’t do it in-your-face, but the story was, ''Here’s Intel putting all of this marketing money into this and nobody knows what it is.'' I kind of crossed my fingers on that.”

Angle 78

Angle Cross-sell Up-sell Technology 78

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Let's use an example: Stitch Fix and Fabletics are both subscription-based services that sell clothes on a monthly basis and serve a similar target audience. Scaling down?

Cross-sell 101

Cross-sell Follow-up Promote Price 101

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

FEBRUARY 6, 2014

The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. We''ve seen success with implementing inbound marketing for large businesses when they start small, like with a single product or business unit.

Cold Call 78

Cold Call Cross-sell Education Legal 78

Hubspot

APRIL 1, 2019

Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. Keep reading for more tips on customer stories that sell. By 1985, McDonald’s was losing market share to Burger King, and their marketing teams were going head to head.

Presentation 100

Presentation Technique Closing Sales 100

Hubspot

APRIL 21, 2020

We recommend measuring success around your active install rate — this tells you retention rate, or the number of people who install your app and then don't uninstall it — the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app.

Launch 101

Launch UX Networking Cross-sell 101

ConversionXL

JUNE 16, 2022

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. How to create a marketing playbook.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. As we see more A.I. Liz: That’s our goal.

Pipeline 70

Pipeline Cross-sell Sales Up-sell 70

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Challenges in Business Development Competition and Market Saturation In highly competitive industries, gaining a competitive edge can be challenging.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. Ad Creative.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. While working with these brands is a great option to extend your reach, they take a piece of your profits and won’t share critical customer data with you.). Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52