ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. Try PandaDoc What is vertical marketing? So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 71

Closing Customers Niche Cross-sell 71

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. Consider Cross-platform and Browser Versions of the App.

Launch 101

Launch UX Networking Cross-sell 101

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Business Development Strategies for Success Identifying Target Markets and Niches Understanding the target market is essential for business development.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. For your brand awareness marketing to have an impact, it must meet the right needs in the right place.

Campaign 122

Campaign Networking Non-Profits Launch 122