Remove Cross-sell Remove Market share Remove Up-sell
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Fake Multi-Product vs. Real Multi-Product

SaaStr

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. An add-on can drive up the ACV of your customer, and that’s important to scale.

Product 138
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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain market share quickly. What PLG Signals Can Sales Use to Sell Software? You can leverage them to come up with your own playbook to drive growth.

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The #1 Biggest Issue for SaaS Startups In The End

SaaStr

No the #1 issue ends up being waiting too long to truly go multi-product. That’s the one that ends up slowing growth. They don’t truly have 2 or more products that are each large, and each sell ideally to different buyers or at least sell into very different, distinct budgets. They’re not truly multi-product.

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The 6 Things The Old Me Would Tell The Young Me

SaaStr

Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. You will be able to do a secondary sale of some of your shares if you continue to do well. Forward TAM: Today x 2 x 5 x 3 (30x). — Jason ?BeKind?

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Around the $10M mark is when many companies: Hire a Head of Sales Start to build out key hires on Customer Success and Marketing teams Start putting in the foundation of Sales Ops and demand gen Your first Head of Sales might not be the person who takes you up through IPO. So, you have to be thoughtful about who you’re looking for.

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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! But yes, the core market is mature — but at $640m+ ARR. Sales & marketing costs are going up. As It Crosses $650m in ARR. The UK though is growing 46%, at $120m+ ARR.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.