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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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How to make the jump from product-market fit to platform-market fit

Martech

This approach meets multiple customer needs with integrated solutions while allowing the company to grow efficiently across its products. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This sharpens the team’s upsell and cross-sell strategies, improving retention.

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How Technology Helps you Manage the Sales Pipeline

Veloxy

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. Without further ado, let’s look at how different technologies can help you manage your pipeline. With cloud technologies, your sales teams could become far more agile and improve their effectiveness.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

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Sales AI: How to Accelerate and Increase Sales in 2021

Veloxy

A sales rep is only as good as the time they spend selling. Let Sales AI take care of all non-selling activities so your reps can focus on revenue generation. We already know that AI technology can drive vehicles, but did you also know that it can drive sales? What are AI Sales Assistants?

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

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How to revamp your lead scoring strategy for 2025

Martech

Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.