Remove Cross-sell Remove Meeting Remove X-functional
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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And they don’t want to take a meeting with a salesperson if they can help it. Produce the content they love. And smooth our selling process — their buying process — to its digital best. Theirs is distinctly digital.

B2B 131
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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102
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The journey from journalism to SEO marketing expert

Martech

It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally. It’s a matter of being able to better inform people so decisions are made based on informed paths.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Number of meetings scheduled.

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

Becoming less reliant on human touch takes time and planning, so take a good look in the mirror, determine how much and how fast you can do it, and then form a cross-functional plan that meets your current business goals while also working towards future ones. Keep optimizing your current GTM. link] Every Wednesday at 10 a.m.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Great to meet you [prospect]! We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Use it to coordinate meetings, set up calls, and confirm next steps -- but don’t use it to advance an opportunity. Great to meet you [prospect]!