Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
Hubspot
AUGUST 29, 2013
You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. As Jay says, helping can replace selling, or at least reduce the friction in the sales process. Of course, don’t use this opportunity to simply sell. 3) Cross Relevancy. Marketing, family, and motorcycles take up most of his time.
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