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You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. Anita Nielsen.
If you’re listening to us live during your workday on the Funnel Media Radio Network, thank you for joining us. Now, I’m looking at the standings in the Big Ten, and I see Paul’s alma mater Minnesota kind of in the middle. We’ve got a sense for who we want to sell to.” Should we go outside of that?”
If you’re joining us live on the Funnel Media Radio Network, thanks so much for making us part of your work day. And our better clients, whether they’re selling big web projects or they’re selling consistent marketing services have usually something to that effect that’s kind of specific to their industry.
Once we get past waves and the Minnesota Vikings and the Olympics, we eventually do talk about B2B sales and marketing. We are live on the lead funnel, media, radio network. They wanted to talk to each other and we just saw this amazing networking effect and this incredible desire for everybody to help everybody else.
I was at a little company in Minnesota called Stellent that was acquired by Oracle. I think product marketing to me is really kind of in that Jeffrey Moore adoption curve model of like crossing the chasm to me, it’s the product marketing challenge, right? I mean, nothing makes me happier than talking about crossing the chasm.
You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?
You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Instead, think about upselling or cross-selling. Instead of focusing on just selling a product or service, think of yourself as a problem solver who can alleviate challenges in your customers’ lives.
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