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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. When Pepsi told him that they weren't going to sell him a military-grade fighter plane for less than 2% of its value, he took them to court.

Campaign 101
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Doorway pages: An SEO deep dive

Search Engine Land

Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. Williams-Sonoma case settled out of court, with Williams-Sonoma adding a disclaimer to their web results, “We do not sell Bodum branded products.”. The Bodum v.

Territory 100
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel.

Territory 111
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories.

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Businesses typically use sales invoices to calculate financial earnings, quotas , and taxes after they are paid.

Finance 104
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost.

Price 52
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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. You also need to convey excitement about the product or service you’re selling and help prospects understand its benefits in a way that feels personal to them.