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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. When Pepsi told him that they weren't going to sell him a military-grade fighter plane for less than 2% of its value, he took them to court.

Campaign 101
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Doorway pages: An SEO deep dive

Search Engine Land

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. It would begin to look pretty spammy and repetitive if done for the roughly 234 towns in New Hampshire. The Bodum v.

Territory 100
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Google lets users see their related search history with new card. 2013: The new APIs let you search for top stories in real time over the Bit.ly

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PODCAST 53: Transitioning to Move Upmarket from SMB to Enterprise w/ David Katz

Sales Hacker

We help communicate with prospective customers, new customers, and customers who have been around for awhile and need support. David Katz : I’m originally from New Hampshire. Over the years, I was very fortunate to work with some incredible partners who really knew how to sell. David Katz : Yes. Prioritize those.

B2C 65
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Sign up now Thanks, you’re subscribed! For example, if a customer signed up late in the month, the bill may only be for 15 days of that first month.

Finance 104
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The Right Way to Build Your First RevOps Team

Salesforce

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98