Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers. Individual and team performance data.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. Cross-sells. The formidable penny gap.

Customers 119

Customers Cross-sell Referrals Networking 119

Salesforce

OCTOBER 4, 2024

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98

GTM Territory Finance E-commerce 98

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Sell 69

Sell Territory Cross-sell Strategize 69

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

Contract 83

Contract Cross-sell Territory Niche 83

Sales Hacker

SEPTEMBER 25, 2018

Asking Questions Is Key To Thinking Strategically. The Impact of Marketing New Channels on Customer Acquisition. We are here today to interview Andrea Gellert, one of the most noteworthy leaders in the New York City tech community. First is developing really strong peer relationships and cross functional relationships.

Process 77

Process Drivers/motivators Strategize Cross-sell 77

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. To amass UGC strategically, give your audience a reason to create.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

ConversionXL

JUNE 8, 2017

For example, without you doing any work, the software could show you that people from New York on Friday evenings have 20% more average order size that the rest of your traffic. They offer a great opportunity for upsell and cross-sell. Image Source. Predictive targeting. Here is an example from Drip : Image Source.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Salesforce

MARCH 12, 2024

If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve. Instead, think about upselling or cross-selling. This can reveal potential roadblocks in your sales process which can jeopardize sales targets. Be empathetic: Empathy is essential to closing sales.

Territory 64

Territory Pipeline E-commerce Sales 64

Sales Hacker

JULY 24, 2019

This group is pioneering new approaches and strategies for everyone to sell to their strengths. Alex: Since 2017, we’ve hosted quarterly events throughout the country with the help of our strategic partners and sponsors , such as SalesLoft, Segment and Datadog. SH: How is WIS helping women now?

Gaming 99

Gaming Networking Sales Education 99

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. When he explains what he’s doing at the end, it makes a tremendous amount of sense, and you can see that it’s actually strategic. I’m not here to sell you anything, but I am here to share good ideas. Show Introduction [00:04]. Projected trends for 2021 [27:18].

Cross-sell 75

Cross-sell Up-sell Objectives and Key Results Start-ups 75

SaaStr

NOVEMBER 19, 2019

Two venture back companies, to strategic exits, and then running a large tech division for a very large payer. From our standpoint at Battery, we have a history of looking outside major tech hubs like Silicon Valley, or Boston and New York to look for companies. How can you sell more product? How do we really grow?

Closing 74

Closing Customers Niche Cross-sell 74

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Hyper-Connected Selling.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

OCTOBER 28, 2019

One of the most prominent ceremonies that advertisers can learn from is the Clio Awards, which was held September 25th during Advertising Week New York. To win a Clio , advertisers must create a campaign that "pushes boundaries, permeates pop culture, and establishes a new precedent around the globe." Commercials.

Campaign 70

Campaign Gaming Launch Non-Profits 70

Hubspot

MAY 6, 2016

If you want to work for an agency , you'll want to gain experience with cross-channel marketing, mobile marketing, and design. Make sure you master personnel development -- perhaps by taking on mentorship roles outside of work -- as well as financial analysis and strategic thinking. Want to be a CMO ? If you're in the U.S.,

Product 78

Product Non-Profits Hospitality Cross-sell 78

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. My first job was selling Honda cars. I was an Account Coordinator at Lois/GGK in New York, working on ABC Sports. Follow @ajdun.

Healthcare 78

Healthcare Hospitality Finance Consult 78

SaaStr

FEBRUARY 7, 2020

Plus, from 2007 until 2013, Karen ran all of Box’s business development, partnership, and strategic alliance activities. Plus from 2007 until 2013, Karen ran all of Box’s business development, partnership and strategic alliance activities. How do you think about where maybe your strategic insight is most impactful?

Strategize 88

Strategize Pitch Growth Networking 88

SaaStr

SEPTEMBER 13, 2019

In Today’s Episode We Discuss: * How Allison made her way into the world of SaaS with Gainsight from her start in finance at Bain in New York? What does a strategic plan really mean to Allison? How does one tie their strategic plan to their financial plan? What does a strategic plan really mean to you?

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13

SaaStr

AUGUST 20, 2020

Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. We had some people move from London.

Sales 110

Sales Price Quota Start-ups 110

SaaStr

SEPTEMBER 4, 2020

Jennifer Tejada: Or even manufacturing companies like Ford and Dyson transitioning their manufacturing lines to build much needed ventilators or Estee Lauder transitioning its cosmetic lines to build hand sanitizers when New York was really struggling to stop the spread of COVID. So while it may be hard, cross some things off the list.

E-commerce 82

E-commerce Cross-sell Start-ups Up-sell 82

SaaStr

AUGUST 16, 2019

Before PatientPop, Justin was one of the first 10 employees at ZocDoc, where he spent 4 years in different roles including Director of Strategic Sales. Before PatientPop, Justin was one of the first 10 employees at ZocDoc, where he spent four years in different roles, including director of strategic sales. And so that happened.

Drivers/motivators 83

Drivers/motivators Start-ups Growth Territory 83

Salesforce

SEPTEMBER 13, 2024

Work on your confidence at selling, both in-person and online. In particular, focus on relationship building, upselling and cross-selling opportunities, and hitting your sales quotas. Happy customers tend to be loyal, may refer you to others, and can be more receptive to cross- and upselling opportunities.

Territory 59

Territory Objectives and Key Results Cross-sell E-commerce 59

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. I like that.

GTM 83

GTM Growth X-functional Referrals 83

Sales Hacker

DECEMBER 10, 2024

I feel like from selling flip-flops to half a billion dollar acquisition by Procore feels like a pretty damn good title for this episode. And I tried to sell Scott Wolf health insurance for the company, thinking that it was much bigger than what it was. It’s in New York. I love it. Bowery Capital.

GTM 116

GTM Construction Up-sell Cross-sell 116