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Rethinking Account Based Selling

Partners in Excellence

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. As sellers, our job is to find or initiate new opportunities with customers in our territory.

Sell 129
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Hunters In Major Accounts?

Partners in Excellence

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” This mindset isn’t different from the hunter assigned a geographic or industry oriented territory. Our goal in every territory is to maximize our penetration of the territory.

Territory 105
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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Sell 79
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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

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Doorway pages: An SEO deep dive

Search Engine Land

Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. Williams-Sonoma case settled out of court, with Williams-Sonoma adding a disclaimer to their web results, “We do not sell Bodum branded products.”. The Bodum v.

Territory 100
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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix will share insights on how he founded Collibra in Belgium, successfully relocated the company headquarters to New York City, and raised $233 million total in venture capital to become a unicorn company.

Growth 78
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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

We are an enterprise VC fund in New York City. Our goal is that there will be at least one new tactic you can take back and try with your teams tomorrow. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform.