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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Sample goals: Host 10 regional events to generate new sales opportunities.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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Digital Sales Rooms: The Future of Sales

Highspot

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. What Is a Digital Sales Room? Why Is a Digital Sales Room Necessary? Here are some key benefits of a digital sales room.

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Proven Strategies for Effective Sales Management

Highspot

Read on as we break down why strong sales management matters, along with proven strategies to achieve it. They act as the bridge between the sales department and upper management, ensuring that sales strategies are implemented effectively and results are measured accurately.

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What Is A Sales Process? Our Detailed Guide

The 5% Institute

What is a sales process, and why is it important? Whether you’re selling products or services, having an effective sales process in place is crucial for driving revenue and achieving business growth. Importance of Having a Sales Process Having a well-defined sales process offers several benefits for businesses.

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

Build detailed customer personas that go beyond demographics to include challenges, interests, and objectives. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web. Train your sales professionals to think of themselves as problem-solvers.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. More opportunities don’t necessarily mean a higher sales velocity.