Remove Cross-sell Remove Objectives and Key Results Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. In its purest form, an account-based motion means: A focus on key/qualified accounts.

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