Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. . A useful ICP is a strategic document that takes more than just an internal brainstorm session.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 112

GTM E-commerce B2B Profit margin 112

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. The Importance of Sales Methodology Adherence Sales methodologies are not just guidelines; they are strategic roadmaps that, when followed correctly, can lead to predictable and successful outcomes.

Objectives and Key Results 130

Objectives and Key Results Objection handling Technique Follow-up 130

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? Setting clear objectives and measurable metrics turns scattered efforts into a united front. It’s a practical way to work better and deliver results.

Growth 52

Growth GTM Objectives and Key Results CRM 52

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

JANUARY 5, 2024

The key is a time-based behavioral scoring model layered atop a firmographic grade. Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels. As with previous phases, this one is not about hard selling. The biggest theme within this phase should be authenticity.

Prospecting 117

Prospecting Customers Cross-sell Objectives and Key Results 117

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. .

Objectives and Key Results 98

Objectives and Key Results Cross-sell Promote Construction 98

Sales Hacker

JULY 25, 2022

Building a sales performance dashboard with key metrics for each different role ensures everyone is on track to fulfill their individual responsibilities, thus fueling the engine as a whole. Regardless of the role you want to build a dashboard for, you have to start with the same question: What is the desired result? .

Engineering 116

Engineering Objectives and Key Results Cross-sell Pipeline 116

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. That’s true in all areas of our lives — including how we run our businesses.

Objectives and Key Results 132

Objectives and Key Results Cross-sell Quota Sales 132

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? .

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Get everyone aligned on timelines.

Objectives and Key Results 103

Objectives and Key Results Cross-sell Campaign Strategize 103

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. It’s not getting them to share their “top strategic priorities.”. The goal of prospecting is to sell the meeting. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Shadow them for a few weeks (months?)

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Partners in Excellence

OCTOBER 20, 2011

This week we’ll focus on a metric critical to major, global or key account managers. In capital equipment, software, or major services agreements, it may be possible to attain 100% wallet share, becoming major strategic vendors or partners to the customer. The key to this is developing and executing very strong account plans.

Territory 103

Territory Cross-sell Negotiate Account management 103

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Earn Executive Sponsorship.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy. Other competitors (i.e.,

Objectives and Key Results 104

Objectives and Key Results Cross-sell Strategize Retail 104

Sales Hacker

DECEMBER 12, 2018

There’s no doubt that sales training is key for reps’ foundational knowledge of their company and the product it equips them with the basics they need to do their jobs. For example, if they’re selling equipment leases in Massachusetts – a state with very different laws than the rest of the U.S. Rigorous alignment with business goals.

Cross-sell 98

Cross-sell Objectives and Key Results Sales Construction 98

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. 93 percent of all world-class sales organizations have long-term objectives with regard to their key accounts. For example, a year ago your key accounts might have been airlines.

Cross-sell 98

Cross-sell Objectives and Key Results Account management CRM 98

SalesLoft

MAY 31, 2016

Sales pods are the key to scalable structure within many successful SaaS sales organizations. When a sales organization first looks to scale, the first strategic move is to sales development. To reach that end goal, should your sales pods be cross-functional? find, sell, and keep ). An account conversion rate. Industries?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52

Hubspot

DECEMBER 2, 2019

Here, I'm going to explore why our current editorial strategy is limited, and how we can refine it for better results in 2020. Over the last several years, we've moved from the linear funnel to the looping decision journey, which has four phases -- awareness, consideration, purchase, and up-selling (or cross-selling).

Objectives and Key Results 101

Objectives and Key Results Strategize Cross-sell Click Through Rate 101

Sales Hacker

APRIL 21, 2020

In my experience, getting caught up in shiny objects (like great numbers) during the hiring process is a straight line to Disasterville, and when the cost of a bad hire is painfully significant , it pays to take a measured approach. Cross-functional collaboration. 6 Key Questions For Long-Term Hiring. Reporting/Modeling.

Objectives and Key Results 124

Objectives and Key Results Cross-sell Sales Clients 124

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. They usually travel to meet with clients in person and build relationships, often resulting in long-term partnerships. What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Miller Heiman Group

AUGUST 24, 2019

Almost two-thirds of organizations invest in sales enablement but don’t see any meaningful improvement in results, according to the CSO Insights 2018 Sales Enablement Study. Here’s how to build a charter that will translate into stronger results next year. Ask them about what their desired selling future state looks like.

Objectives and Key Results 77

Objectives and Key Results Cross-sell Territory Government 77

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Salesmate

OCTOBER 15, 2020

If you do not sow a seed in the right way, you might not get the expected results. You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Take control of sales activities and set objectives for key events to ensure the deals aren’t stalled, and the momentum is maintained.

Pipeline 143

Pipeline Negotiate Appointment Sales 143