Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

GTM 114

GTM E-commerce B2B Profit margin 114

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. And so on.”.

Sell 108

Sell Minimum Viable Product Objectives and Key Results Cross-sell 108

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. And as a result, we see a very high volume of customer activity on a daily basis. Crossed a billion in revenue. But it can be risky. It seemed crazy.

Objectives and Key Results 79

Objectives and Key Results Cross-sell Trust Product 79

Hubspot

AUGUST 21, 2023

Go-to-Market Strategy Framework Before I share my go-to-market strategy framework, I thought I’d go over four key points of a GTM plan. Distribution: Through what mediums will you sell the product or service? Optimize your ads based on the results of your tests before implementing them on a wide scale.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. And as a result, we see a very high volume of customer activity on a daily basis. Crossed a billion in revenue. But it can be risky. It seemed crazy.

Objectives and Key Results 65

Objectives and Key Results Cross-sell Trust Product 65

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. Quality of the traffic is a major contributor.

Conversion 134

Conversion E-commerce Retail Cross-sell 134