Heinz Marketing

FEBRUARY 24, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! By Matt Heinz, President of Heinz Marketing. Lisa: Thank you. It’s great to be here.

Pipeline 70

Pipeline Sales Cross-sell Up-sell 70

Sales Hacker

MARCH 25, 2025

building data hug out, which was in the predictive forecasting, you know, pipeline management space. And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. So like, if I go back.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. Building pipeline takes time. Let’s jump right in. The acronym doesn’t matter.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. To me, that’s what the cadence says. I learned this operating myself.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

OCTOBER 22, 2018

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. What is attribution? Campaign Influence reporting.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

DECEMBER 30, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Another episode of Sales Pipeline Radio. By Matt Heinz, President of Heinz Marketing.

Pipeline 57

Pipeline Sales Objectives and Key Results Start-ups 57

PandaDoc

OCTOBER 13, 2022

CRMs have always been about managing your sales pipeline. Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Multiple pipelines live well together and allow easy switching between them. Lead generation X ? Social media integration X

X-functional 52

X-functional Territory CRM Lead generation 52

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52

Quota Growth Territory Commission 52

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Use sales pipeline updates, reports, and analytics to understand revenue and customer performance. Give presentations and demos.

Networking 59

Networking Cross-sell B2C Negotiate 59

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function.

Growth 117

Growth Cross-sell Start-ups X-functional 117

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

AUGUST 7, 2020

” They will be able to point to measurable value X amount saved, or X user adoption, or X spend categories and a management, or X improvement in operational efficiency, whatever that may be. You can see it right behind you going across the bridge but can you see 10 X? It’s pretty crazy, isn’t it?

Price 86

Price Retail X-functional Healthcare 86

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Aileen Lee: Yeah, and they’ve got referenceable customers, they’ve got pipeline, they’ve got funnels. I even published two cold emails that I funded, one of which crossed 100X last… It’s the best made.

Pitch 84

Pitch Start-ups Up-sell Technology 84

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Before we look at some of the most epic and effective subject lines to ever cross a inbox, let’s categorize them into the main types. If you’re selling to this type of persona, you need to be quick and decisive as well.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

JANUARY 7, 2025

So that means I know how many months ahead I need to look at to make sure I’ve got enough pipelines. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? The first one, I know my sales cycle. We need to build, we need to close. Fred Viet: It’s a big difference.

GTM 119

GTM Sell Customers Cold Call 119

Hubspot

OCTOBER 23, 2017

Do you sell to their industry? Many salespeople are loath to disqualify prospects and shrink their pipelines. MEDDIC requires sales reps to understand every aspect of a target company's purchase process, down to whether you have an internal champion -- an employee at a prospective company who will internally sell your product.

Sales 101

Sales X-functional Contact Prospecting 101

SaaStr

FEBRUARY 25, 2021

The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects. They know how to think creatively and cross-functionally. He can’t pretend or hide behind Powerpoint presentations or “pipeline” dashboards.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

Sales Hacker

APRIL 23, 2018

One was “The Closer” and the other was “The Pipeline Pusher.” This is the only way to create both predictability and sustainability to the sales function. These metrics include: 1) Dollar value of new opportunities in pipeline. Definition : The value of the opportunities in the pipeline. Process: What Do You Measure?

Drivers/motivators 90

Drivers/motivators Pipeline Objectives and Key Results X-functional 90

SaaStr

MAY 14, 2023

Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. They all started the same day and they sat next to me watched me sell for a month and then I turned them loose. What I mean is that even to sell let’s say, to a customer in London.

Price 109

Price Start-ups Up-sell X-functional 109

SaaStr

MARCH 12, 2019

Awesome revenue growth on the X axis, awesome revenue retention on the Y. And I think it comes out of the 80s and 90s and how we used to sell with shelfware. We really only know how to sell the mid market companies through inbound demand gen. And help them to figure out how to sell the enterprise. That’s easy.

Growth 106

Growth Cross-sell Contract X-functional 106

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: That’s an enablement exercise that is not to be minimized, right? I mean, what do they do?

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year. You don’t have to do every single function to still get a customer. I’m going to go from 2 to 5 or 2 to 6.”

Quota 98

Quota Growth Product Closing 98

SaaStr

APRIL 24, 2020

Number one is they didn’t really have an enterprise software selling group when they bought Omniture, so that route to market was something they were very interested in creating. And going through the process of selling boxed software in stores to selling online delivery of the application, it’s crazy.

X-functional 95

X-functional Strategize Retail Technology 95

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. What’s more, it makes it easy to ensure you have enough personalization to show the lead that you understand their needs (and what you’re selling!). A leaky sales funnel can force any sales pipeline into a slow, painful death.

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Copy either sells or it doesn’t. All users have equal access to information and functionality. Image Credit. Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Sales Hacker

MARCH 11, 2025

Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. Referral is the dream pipeline source, right? 22:16 The best ways to measure customer trust.

GTM 83

GTM Growth X-functional Referrals 83

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning. Of course you have.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Name X category of SaaS.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

APRIL 15, 2025

Whether you’re accelerating pipeline, boosting close rates, or transforming your revenue team, this is your chance to gain the insights you need to stay ahead. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. There’s nothing to create a pipeline around.

GTM 64

GTM B2B Follow-up Campaign 64

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. Our pipeline is getting weak here. 26:59 The commoditization of funding. It has to be.

GTM 89

GTM Finance Cross-sell X-functional 89