Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand.

Customers 119

Customers Cross-sell Gaming Up-sell 119

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Irrefutable and revealing, data will ensure your ICP is representative not of a fictitious ideal customer but your actual high-value buyers. What type of accounts do we not sell to? The present is best understood by the past. Validating Your ICP with Data.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Martech

JUNE 13, 2024

Benefits of walled gardens Big tech platforms like Google, Meta and Amazon present undeniable benefits, particularly in terms of scale and sophistication for marketers. Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content.

Cross-sell 119

Cross-sell Customer Relationship Management Campaign Relationship Management 119

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Sales Presentation (7). Sales Presentations (17). Selling (45).

Objectives and Key Results 138

Objectives and Key Results Cross-sell Drivers/motivators Sales 138

ClickFunnels

SEPTEMBER 12, 2022

The secret is something we call “ Hook, Story, Offer “ At the end of this day, you’ll know how to discover your key selling point, relate a story that speaks to your target market, and present your offer in a way that generates lots of sales. Jamie Cross. You gotta represent. Stacey & Paul Martino.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

Partners in Excellence

SEPTEMBER 4, 2013

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. I think this picture represents a lot of what I see in B2B buying cycles. This presents challenges for sales professionals: How do we know when the customer is going to buy?

Cross-sell 122

Cross-sell Represent Account management Quota 122

Sales Hacker

NOVEMBER 23, 2020

Sell as a team. Coordinate with cross-functional teams. If you’ve got a room full of reps trying to close those final deals and executives juggling end-of-year priorities, you need to ensure you’re delivering maximum value without taking too much time away from selling activities. Gain executive support. Initiatives/pain points.

Closing 131

Closing Cross-sell Contact CRM 131

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. This presents a compelling case for a new view of the importance of investing in the service function. Cross-selling : Offering customers related or complementary products.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Personalization improvements With the introduction of the 10-image carousel, marketers can present more tailored personalized products and subsequently increase revenue.

Cross-sell 119

Cross-sell B2B User Experience Represent 119

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

NOVEMBER 6, 2015

Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. Sample Size.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

ConversionXL

NOVEMBER 27, 2018

After booking a meeting with a representative, Segment immediately reassures users that “You’re in Great Company” and offers several success stories and strong social proof : ( Image source ). Pitch an upsell or cross-sell. television), a specific discount on an upsell or cross-sell item makes more sense.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

Martech

OCTOBER 20, 2022

If you’re looking for a marketing technology person, you need to sell to them. Honza went through a rigorous interview process that included giving a presentation on himself to showcase his talents. .” . “There’s this assumption there’s going to be tons and tons of people available, but welcome to martech.

Hospitality 106

Hospitality Cross-sell Represent Technology 106

Salesforce

DECEMBER 8, 2022

Challenges like inflation, lingering health scares, and supply chain breakdowns are ever-present. Sales reps spend only 28% of their week selling, down from 34% in 2018. As noted above, tool juggling is one of the reasons reps don’t spend enough time selling. Reps are bogged down with too much manual work. 6 min read.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

Hubspot

MARCH 18, 2019

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The difference between key account management and selling. Does your product have upsell and cross-sell potential? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

JUNE 27, 2023

Sell, close. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Motivate interaction. Capture visitor data.

B2B 112

B2B Customers Cross-sell Price 112

Martech

JULY 24, 2023

We always emphasize that your welcome email should meet these qualifications: Represents your brand well. Does it represent your brand’s current look and feel? If you’re selling things without a compelling story, maybe not. This style of suggestive selling has become a common practice. Looks good on mobile.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Martech

AUGUST 3, 2021

“I personally think that premium video will represent more than half of what will soon (a couple of years) be the trillion dollar pie that is global advertising,” he said. We sell more and more CTV inventory. The pandemic presented some other challenges. Evangelista agrees. Why we care.

Cross-sell 115

Cross-sell Entertainment Launch Promote 115

Martech

MAY 24, 2024

I understand the desire to create email works of art that will represent the brand better. Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. The only text I can see is the preheader and the footer. How frustrating. But emails are not magazine ads.

Cross-sell 129

Cross-sell Promote Represent Technology 129

Sales Hacker

SEPTEMBER 10, 2018

As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets. When considering the responses to this question, maintain compensation alignment between the sales leaders and representatives. True superstar sales representatives need specific, realistic goals to drive their work.

Quota 104

Quota Represent Cross-sell Drivers/motivators 104

Salesforce

JUNE 2, 2022

Business Development Representatives (BDR) create about a quarter of the pipeline. They mostly work on existing deals but do represent a small percentage of the pipeline creation. This is where we engage customers and present them with offers like Trailhead links and product demos. They focus on new business. Enablement.

Pipeline 98

Pipeline Engineering Growth Territory 98

Salesforce

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Decide the most important audience segments you want the persona to represent. Cross-Team Alignment.

Customers 98

Customers UX Represent Cross-sell 98

ConversionXL

NOVEMBER 15, 2022

But game-changing campaigns are only possible if visuals present information in the right way. It would be difficult to display and comprehend relationships on a large slide presentation, let alone on a smaller screen. Best practices for using chord diagrams: Try to avoid too many chords crossing, especially if you forgo interactivity.

Represent 100

Represent Presentation Territory Start-ups 100

Sales Hacker

FEBRUARY 2, 2021

Sales representatives can achieve this by advertising their product/service on social media sites such as Facebook and Instagram, blogs, and even podcasts. This information will help you when coming up with the perfect sales pitch that will appeal to your prospect and sell the value of whatever product/ service you might offer.

Sales 112

Sales Cross-sell Pipeline Negotiate 112

Partners in Excellence

MAY 15, 2014

They’re delivering the same presentation, using the same script as everyone else, but somehow it’s different. Jill Konrath has written a brilliant book, Agile Selling , that identifies many of these things. It’s a fantastic follow on to Jill’s previous books, Selling To Big Companies and SNAP Selling.

Sales 111

Sales Cross-sell Technique Up-sell 111

Partners in Excellence

SEPTEMBER 20, 2016

There’s probably data from the last several years that will never be presented, reinforcing the awful leadership model set by Wells Fargo top executives. Every large organization will have some small number of sales people that do the wrong things, do them poorly, and even those that cross the line.

Cross-sell 92

Cross-sell Commission Gaming Quota 92

Pointclear

FEBRUARY 26, 2013

Our members execute big-ticket cross-border IT services projects. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. Selling depends on relationships, too. Cross-cultural leads are harder to close. Click here to see a clip of her presentation.

Closing 79

Closing Cross-sell Finance Negotiate 79

Salesmate

MARCH 27, 2020

Customer’s present. a complete view of the customers’ present requirements their position in the sales pipeline the activities that have been done or are being planned or have been scheduled. Once a client reaches out to your business for making a purchase or subscribing to your services. CRM software allows businesses to have.

Customers 123

Customers CRM Contact Customer Relationship Management 123

Sales Hacker

MARCH 18, 2020

A coronavirus response team should consist of several leading experts who would represent each department in your company. Create presentations with manuals and updates for your long-time customers. We don’t mean cross-selling and reselling — unless you have an option to adjust your product to help with the coronavirus threat.

B2B 144

B2B Healthcare Hospitality Sales 144

Hubspot

MAY 25, 2017

Most companies don't give too much thought to these types of messages, but they represent an important marketing opportunity to interact with your customers at their most engaged. But they've also taken full advantage of relevant cross-sell opportunities, presenting the user with customized information about other products.

Click Through Rate 78

Click Through Rate Cross-sell Non-Profits CTR 78

Veloxy

MAY 24, 2023

It represents the volume of prospects your sales team engages with at any given time. Average Deal Value : This component represents the average monetary value of each deal or opportunity in your pipeline. Understand their unique needs and pain points, and present customized solutions that address their specific challenges.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41