Remove Cross-sell Remove Price Remove Retail
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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5 Lessons B2B Marketers Can Learn From Costco

Heinz Marketing

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 138
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69
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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). It requires RFPs, tenders, quotes and negotiations.

Retail 121
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6 key email programs to optimize before Q4

Martech

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

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Search Ads 360: 3 best practices for advanced PPC marketers

Search Engine Land

Japan Sponsored Products Baidu SA360 is for complex accounts and brands, especially retailers who have product feeds with ongoing inventory updates. Say you sell a $200 printer and a $200 digital camera. You can use Search Ads 360 to create, manage and report on search campaigns on: Google Ads Microsoft Ads Yahoo! See terms.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116